Brand Tone

Welcoming and Friendly, Passionate and Enthusiastic, Educational and Supportive, Community-Focused and Inclusive, Inspiring and Creative, Authentic and Human

Brand Values

• •Community
• •Passion for Craft
• •Education and Empowerment
• •Quality and Craftsmanship
• •Connection and Experience
• •Creativity and Inspiration
• •Accessibility

Best Practices

• •Embrace "We" and "You" (often "Nous" and "Vous/Tu" in French): Consistently use inclusive language that speaks directly to the customer and reinforces the sense of a shared journey and community.
• •Lead with Passion and Enthusiasm: Let genuine excitement for knitting, new products, and community achievements shine through in every piece of communication.
• •Prioritize Education and Support: Frame product descriptions, social media posts, and emails not just as sales pitches, but as opportunities to share knowledge, tips, or guide customers in their crafting journey. Highlight learning opportunities.
• •Foster a Sense of Belonging: Actively use words like "community," "tribe," "together," "share," and "join us" to reinforce the brand's core value of connection.
• •Be Authentic and Approachable: Maintain a warm, human voice. Share stories (perhaps of the founder, staff, or customers with permission), be open about the learning process, and don't be afraid to be relatable and down-to-earth.

Social Perception

A Community Hub, A Learning Resource, A Source of Quality Supplies, A Welcoming and Inspiring Space, Responsive and Evolving

Copy Examples

• •✨ Just landed! ✨ Wrap your needles around this cloud-like [Yarn Name] – ethically sourced and oh-so-soft. Imagine the cozy shawls and dreamy sweaters waiting to be born! We believe every stitch tells a story, what will yours be? Come feel the inspiration at the boutique or find it on our website! #LaMaisonTricotee #NewYarn #Knitspiration #MontrealKnitters #CommunityKnit
• •Unlock Your Inner Designer! 🎨 Join Our [Workshop Name] Workshop! Hello lovely knitters, Ever dreamed of [specific skill taught in workshop]? Our upcoming [Workshop Name] is designed to guide you step-by-step, whether you're just starting or looking to refine your skills. At La Maison Tricotée, we're passionate about sharing the joy of creation in a warm and supportive community. Let's learn and grow together! Spaces are limited – book your spot and let’s make something beautiful! [Link to workshop]
• •More Than Just Yarn. La Maison Tricotée: Your Home for Creativity, Community, and a Passion for Knitting. Explore Our Courses & Gorgeous Fibers.
• •Look at this incredible [Project Type, e.g., sweater] knitted by our wonderful community member [Customer's Name/Tag]! 😍 We're so inspired by your creativity and passion. Thank you for sharing your beautiful work with our tribe! Got a project made with LMT yarn? Tag us, we'd love to celebrate you! #LMTCommunity #KnitTogether #ProudKnitters #MontrealCrafts
• •Meet 'Céline' by La Maison Tricotée – a yarn spun with passion, right here with our community in mind. This [fiber content, e.g., 100% Peruvian Wool] is perfect for [project types], offering both incredible stitch definition and a softness you’ll adore. We developed 'Céline' because we believe in quality that inspires. What will you create? Available by the gram, so you get just what you need for your masterpiece.