Brand Tone

Conscious & Ethical, Empowering & Inspirational, Exclusive & Luxurious (Artisanal Luxury), Authentic & Transparent, Passionate & Creative

Brand Values

• •Sustainability & Eco-responsibility
• •Authenticity & Uniqueness
• •Quality & Durability (Slow Fashion)
• •Ethical Production & Social Impact
• •Empowerment & Personal Growth
• •Innovation & Creativity

Best Practices

• •Lead with Purpose: Always circle back to the "why" – sustainability, empowerment, uniqueness. Ensure that the copy, whether for a product description, social media post, or email, reflects these core motivations. For example, instead of just saying "New Jacket Available," try "Discover 'The Resilient' – our latest upcycled denim Masterpiece, embodying strength and sustainable style."
• •Emphasize "Unique" and "Handmade": Consistently use terms that highlight the one-of-a-kind nature of the upcycled products and the artisanal craftsmanship involved. Words like "exclusive," "one-of-a-kind," "handcrafted in Switzerland," "artisanal," and "limited edition" reinforce this.
• •Integrate the Story of Upcycling: Don't just say it's upcycled; briefly explain the beauty and benefit of this process – giving new life, reducing waste, preserving resources, the history of the fabrics. This educates the consumer and deepens their connection to the brand's mission.
• •Use Empowering and Positive Language: Align with the personal growth aspect offered through Sarah Joy. Use words that uplift and inspire, connecting the act of choosing sustainable fashion with a conscious and empowered lifestyle. Frame purchases not just as acquiring items but as investing in values and self-expression.
• •Maintain a Touch of Sophistication and Exclusivity: While being warm and ethical, the "luxury" aspect should be maintained through polished language, attention to detail in descriptions, and a tone that speaks to a discerning customer who appreciates quality, art, and exclusivity. Avoid overly casual slang while still being approachable.

Social Perception

The brand is likely perceived as a niche, ethical luxury provider for consumers who value sustainability, uniqueness, and a personal story behind their purchases.

Copy Examples

• •Headline: Wear Your Values. Discover La Maison IVY. Body: More than just fashion, it's a statement. Each La Maison IVY piece is born from a pre-loved treasure, uniquely handcrafted in Switzerland to honor our planet and your individuality. Upcycled luxury, designed to last. Shop the collection and own a story.
• •Headline: From Pre-Loved to Fully Loved. This is Slow Fashion Reimagined. Body: At La Maison IVY, we don't just make clothes; we give beautiful fabrics a new destiny. Our upcycled denim jackets and accessories are handcrafted with passion in Lausanne, ensuring no two pieces are ever alike. Invest in unique style that’s kind to the Earth.
• •Headline: The Masterpiece Collection: Where Art Meets Sustainable Style. Body: Own more than a jacket. Own a La Maison IVY Masterpiece – a unique, upcycled creation with a certificate of authenticity. Plus, embark on a 3-month journey of self-improvement with founder Sarah Joy. Style that empowers, inside and out.
• •Headline: Uniquely You. Ethically Made. Body: Tired of fast fashion? La Maison IVY offers a conscious choice. Our limited edition accessories and one-of-a-kind garments are upcycled from quality vintage fabrics in Switzerland. Because what you wear should be as original and responsible as you are.
• •Headline: Beyond the Trend: Timeless Pieces, Conscious Creation. Body: La Maison IVY is built on the belief that true luxury is sustainable and personal. We meticulously upcycle and handcraft each item, promoting Swiss artisanship and a brighter future for fashion. Explore essentials and unique treasures designed to be cherished for a lifetime.