Brand Tone

Elegant, Sophisticated, Polite, Professional

Brand Values

• •Elegance
• •Timelessness
• •French Craftsmanship
• •Customer Satisfaction
• •Refinement

Best Practices

• •Use sophisticated language to convey elegance and refinement.
• •Maintain a polite and courteous tone in all customer communications.
• •Emphasize the timeless quality and enduring design of the products.
• •Highlight the French craftsmanship and artisanal nature of the lighting.
• •Ensure clarity and professionalism in all website and social media content.

Social Perception

A high-end brand that is synonymous with timeless elegance, refined French craftsmanship, and exceptional customer service.

Copy Examples

• •"Discover our collection of timeless and refined designer lighting, crafted with the finest materials and unparalleled French savoir-faire."
• •"Illuminate your space with our exquisite range of wall lights, table lamps, and pendant lights, designed to bring a touch of elegance to any interior."
• •"Maison Andrelli is committed to providing exceptional customer service. Enjoy complimentary shipping on all orders within metropolitan France."
• •"Experience the beauty of French craftsmanship with our artisanal lighting creations, inspired by timeless designs and refined aesthetics."
• •"Our lighting solutions are designed to transcend fleeting trends, offering enduring style and sophisticated ambiance for years to come."