Brand Tone

Sophisticated, passionate, and culturally rich. Evocative and descriptive, aiming to tell a story behind each piece. Personal and authentic, reflecting the designer's experiences and inspirations. Emphasizes artistic and conceptual meaning, positioning jewelry as self-expression. Overall tone is quiet confidence and artistic integrity.

Brand Values

• •Artistic Expression and Individuality
• •Cultural Heritage and Global Inspiration
• •Social Responsibility and Empowerment
• •Craftsmanship and Quality

Best Practices

• •Lead with the Narrative: Every piece of copy, from a product description to a social media post, should begin with the story. Whether it's the inspiration behind a collection or the journey of an artisan, storytelling should be central to the brand's communication.
• •Use Evocative and Sensory Language: Describe the jewelry in a way that appeals to the senses. Use rich, descriptive words that convey the texture, weight, and feel of the pieces, as well as the emotions they are meant to evoke.
• •Highlight the Human Element: Emphasize the handmade nature of the jewelry and the artisans behind it. Share their stories and the brand's commitment to social empowerment to build a deeper connection with the audience.
• •Maintain a Sophisticated and Passionate Voice: The language should always be refined and intelligent, reflecting the artistic integrity of the brand. Avoid overly casual slang or trendy jargon that could dilute the brand's image.
• •Emphasize Individuality and Self-Expression: The copy should empower the customer, positioning the jewelry as a tool for personal expression. Use language that encourages them to embrace their own unique style and story.

Social Perception

Perceived as a high-end, artistic, and culturally significant brand. Appreciated for unique, sculptural quality and storytelling. Seen as a trailblazer in Middle Eastern design, making Arab heritage accessible and modern. Commitment to social responsibility enhances positive reputation. Recognized for contributions to art and culture.

Copy Examples

• •Our jewelry is more than an accessory; it's a conversation. Each piece, inspired by global art and architecture, is handcrafted to tell a unique tale. Wear a piece of the world. Wear Lamahourani.
• •For the woman who doesn't follow trends, but sets her own. Lamahourani offers bold, sculptural pieces that are as unique as your own spirit. Define yourself.
• •Beauty that gives back. Our collections are handmade by empowered artisans, using ethically sourced materials. Look good, feel good, do good.
• •We reinterpret history for the modern woman. Our designs draw from the rich tapestry of global heritage to create timeless pieces that transcend borders and eras. Be a part of the legacy.
• •Discover our fine jewelry collection, crafted to be an extension of you. Organic, personal, and imbued with meaning, these are pieces to be lived in and cherished.