Brand Tone

Feminine and Whimsical, Artistic and Aesthetic, Confident and Independent, Trendy and Youthful

Brand Values

• •Original Design
• •Exquisite Craftsmanship & Quality
• •Artistic & Aesthetic
• •Decent & Devoted
• •Creative & Courageous
• •Versatile & Independent
• •Self-Love and Empowerment

Best Practices

• •Embrace Poetic & Evocative Language: Use words that conjure images of dreams, art, and individuality. Think 'ethereal,' 'whisper,' 'illuminate,' 'canvas,' 'dreamer.' This aligns with the 'Artistic & Aesthetic' value and the whimsical aspect of the brand name.
• •Highlight Originality & Craftsmanship: Consistently weave in phrases that emphasize the uniqueness of the designs and the care taken in creating each garment. Mention 'original design,' 'exclusive fabrics,' 'exquisite craftsmanship,' and 'attention to detail.' This reinforces key brand values.
• •Speak to Independence & Confidence: Frame product benefits around empowerment and self-expression. Use language that resonates with a confident, independent individual, aligning with collections like 'NEAT COLLECTION' and the value of being 'Versatile & Independent.'
• •Maintain a Youthful yet Sophisticated Voice: While trendy and engaging for a younger audience (especially on TikTok and Instagram), avoid overly casual slang that might detract from the 'decent & devoted' and 'exquisite craftsmanship' aspects. Strive for a balance that feels fresh but also timeless in its appeal to beauty.
• •Incorporate the 'Celestial' & 'French' Essence Subtly: While the name is French and means 'the moon in the sky,' avoid over-reliance on French phrases if the primary audience is English-speaking. Instead, let the whimsical, romantic, and artistic tone evoke that subtle celestial and refined feeling. Use the brand name and its meaning as a guiding light for the overall feeling of the copy.

Social Perception

Positive for Design and Aesthetics, Recognized for Quality, Growing International Interest, Seen as Trendy and 'In', Potential concerns about Sizing and Shipping

Copy Examples

• •Instagram Post (Image: Model in a flowing, pastel dress from the 'Flickering Moonlight' collection): Catch the moonlight. Our Flickering Moonlight dress drapes you in ethereal charm, crafted with the finest fabrics for a touch as soft as a whisper. Embrace your inner dreamer. ✨ #LaLuneDuCiel #FlickeringMoonlight #EtherealFashion #OriginalDesign
• •TikTok Video Caption (Video: Quick outfit changes showcasing a versatile piece from the 'NEAT COLLECTION'): From boardroom chic to weekend wanderer. The 'NEAT COLLECTION' is designed for the woman who defines her own rules. Confident, creative, unapologetically you. How would you style it? 👇 #LaLuneDuCiel #NEATCOLLECTION #IndependentWoman #VersatileStyle #OOTD
• •Product Description (Website: For a uniquely detailed blouse): More than just a blouse, it's a canvas of creativity. Every stitch, every custom button, every delicate lace ruffle is a testament to our devotion to artistic design and exquisite craftsmanship. Experience the LaLuneDuCiel difference – where beauty is unique, just like you. #ArtisticFashion #DetailsMatter #ExclusiveFabric
• •Pinterest Pin Description (Image: Flat lay of a 'Self-Love Revival' outfit with accessories): Adorn yourself in confidence. The 'Self-Love Revival' collection celebrates you, with charming garments designed to make you feel as beautiful as you are. Because you deserve it. #LaLuneDuCiel #SelfLoveRevival #FashionThatEmpowers #CreativeCourage
• •Email Newsletter Snippet (Subject: Illuminate Your Wardrobe 🌙): Inspired by the moon in the sky, LaLuneDuCiel brings you garments that blend artistic vision with independent spirit. Discover our latest arrivals, crafted with exclusive fabrics and a passion for original design. Let your style shine. #LaLuneDuCielStyle #NewCollection #UniqueFashion