Brand Tone

Elegant, Sophisticated, and Professional. Also Inspiring and Informative, Quality-Focused and Design-Oriented.

Brand Values

• •Quality and Durability
• •Design and Aesthetics
• •Customer Satisfaction
• •Expertise and Specialization
• •Innovation and Modernity
• •Inspiration and Guidance

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document outlining the brand's tone, style, approved vocabulary, and examples of on-brand and off-brand copy. This ensures everyone writing for the brand is aligned.
• •Prioritize Sophisticated and Evocative Language: Use precise, descriptive adjectives that convey elegance, quality, and the desired ambiance (e.g., "radiant," "sculptural," "ambient," "meticulously crafted" rather than generic terms).
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, elegant imagery used across all platforms. The words should enhance the visual story, not detract from it.
• •Focus on Benefits and Experience, Not Just Features: While detailing product specifications is important, emphasize how the lighting will enhance the customer's space, mood, and lifestyle. Speak to the transformative power of light.
• •Ensure Professionalism and Expertise in All Communications: From product descriptions to customer service interactions and blog posts, maintain a knowledgeable, helpful, and calm tone that reinforces LA LUMIERE's position as lighting experts.

Social Perception

High Trust and Reliability. Provider of Premium, Designer Lighting. Knowledgeable and Authoritative. Aspirational.

Copy Examples

• •Headline for a new collection: "Illuminate Your World: Discover the Art of Light with Our Newest Designer Collection."
• •Social media post (Instagram/Facebook) for a pendant light: "Crafted to captivate. The [Product Name] pendant transforms any room into a statement of elegance. Experience the perfect blend of modern design and timeless sophistication. #LaLumiere #DesignerLighting #InteriorInspiration #ElegantHomes"
• •Website banner for a sale event: "An Enlightened Offer: Curated lighting, exceptional design. For a limited time, bring home the brilliance of LA LUMIERE. Explore the sale."
• •Email subject line for a newsletter: "LA LUMIERE: Where Design Meets Illumination – Fresh Perspectives for Your Home."
• •Product description snippet: "More than just a light, the [Product Name] floor lamp is a sculptural masterpiece. Its sleek lines and warm glow create an ambiance of refined tranquility, meticulously engineered for lasting beauty and performance."