Brand Tone

welcoming, caring, professional, and focused on well-being and natural beauty.

Brand Values

• •Natural Beauty & Well-being
• •Quality & Effectiveness
• •Customer Care & Service
• •Accessibility & Convenience
• •Staying Current
• •Sustainability/Green Approach

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of La Lume's tone (welcoming, caring, professional, natural, empowering) with examples of do's and don'ts for writers to follow.
• •Focus on 'You' and Benefits: Address the customer directly and highlight how the treatments and products will benefit them (e.g., 'give you a relaxing break,' 'help you achieve a healthy glow') rather than just listing features.
• •Use Sensory and Evocative Language: Incorporate words that appeal to the senses and evoke feelings of calm, well-being, and natural beauty (e.g., 'serene,' 'radiant,' 'gentle,' 'revitalized,' 'calming oasis').
• •Maintain Professionalism with Warmth: While the tone is caring and welcoming, ensure the language remains professional, clear, and informative, especially when describing treatments, products, and the science/philosophy behind them.
• •Be Consistent Across All Platforms: Ensure the identified tone is consistently applied across the website, social media posts, email marketing, online shop descriptions, and any in-clinic communication materials. Regularly review content to check for consistency.

Social Perception

Locally Recognized, Positive Customer Experiences, Trustworthy, Ensure brand's online reputation is not confused with the unrelated 'Lume' deodorant brand

Copy Examples

• •Headline: Rediscover Your Natural Glow. At Klinik La Lume, we believe in beauty that radiates from within. Body: Escape the everyday and step into our calming oasis in the heart of Randers. Our expert therapists use gentle, effective treatments and renowned products to enhance your natural beauty, leaving you feeling refreshed and revitalized. Book your moment of well-being today. Call to Action: Explore Treatments | Shop Our Natural Skincare Online
• •Headline: Your At-Home Sanctuary for Beauty and Relaxation. Body: Can't make it to our Randers clinic? Let Klinik La Lume bring the pampering to you. Discover our curated selection of professional-grade products and at-home treatment kits, complete with easy-to-follow video guides. Achieve clinic-quality results and a sense of well-being, wherever you are. Call to Action: Shop At-Home Kits | Get a Free Online Consultation
• •Headline: Gentle Treatments, Powerful Results. The La Lume Philosophy. Body: We're passionate about providing beauty solutions that are kind to your skin and deliver visible results. Klinik La Lume is committed to natural ingredients, the latest beauty innovations, and a personalized approach. Experience the difference that caring expertise makes. Call to Action: Learn About Our Philosophy | Read Client Stories
• •Headline: More Than Just a Treatment – It's Your Moment. Body: At Klinik La Lume, every detail is designed for your comfort and relaxation. From our serene clinic environment to the attentive care of our therapists, we ensure your visit is a truly restorative experience. Because you deserve to feel beautiful, inside and out. Call to Action: Book Your Appointment | View Our Treatment Menu
• •Headline: Follow Our Green Way to Radiant Beauty. Body: Klinik La Lume is dedicated to a holistic and mindful approach to beauty. We carefully select products and embrace practices that are both effective and kind to the planet. Join us on a journey to sustainable radiance. Call to Action: Discover Our Green Initiatives | Shop Eco-Conscious Beauty