Brand Tone

Sophisticated, personal, and assured, reflecting an aspirational yet warm and knowledgeable expertise in style curation.

Brand Values

• •Timeless Quality
• •Curated Exclusivity
• •Personal Connection
• •Understated Elegance

Best Practices

• •Lead with Value, Not Just the Brand: Instead of simply stating "New from X brand," start with the feeling or value: "Invest in warmth," "The feeling of silk," or "A timeless silhouette." This aligns with the store's focus on quality and feeling good.
• •Tell the "Why" Behind the Product: Use the stories you have. "Nina fell in love with Italian knitwear, which is why every piece from L'ATELIER is crafted in Prato." This reinforces the brand's personal, curated identity.
• •Use a Sophisticated but Simple Vocabulary: Avoid overly complex or trendy jargon. Use elegant and evocative words like "silhouette," "texture," "heritage," "crafted," and "refined." Keep sentences clear and confident.
• •Maintain a Consistent Dutch-Primary, English-Secondary Approach: Continue using Dutch for primary captions on social media to connect with the core local audience, but ensure key brand names and hashtags are universally understood. On the website, offering a language toggle could broaden reach.
• •Adapt the Formality to the Platform: Keep the elevated, polished tone for the website and email. On Instagram, allow for slightly more warmth and direct engagement ("What would you pair this with?"). On TikTok, be more playful and direct, using short, energetic phrases while letting the luxury product remain the hero.

Social Perception

Laltradonna is perceived as a premium, trusted fashion destination for a discerning and affluent clientele. It is an established and reputable pillar of the local high-end retail scene, respected by industry insiders and loved by a loyal customer base who value quality and a personal shopping experience.

Copy Examples

• •The Art of Enduring Style. Discover pieces designed not for a season, but for a lifetime. The L'ATELIER knitwear collection has arrived.
• •Some icons are worn. The Max Mara coat is an investment in timeless elegance and a promise of uncompromising quality. Discover the legend, in-store and online. #MaxMara #IconCoat #Laltradonna #TimelessFashion
• •For the love of detail | The new Vanrycke jewelry has arrived. Delicate, personal, and profoundly beautiful. Explore the collection meant to be treasured.
• •Effortless Parisian chic for your Tuesday. The perfect autumn look is all about texture and tone. ✨ #IsabelMarant #VanessaBruno #OOTD #RotterdamStyle #Laltradonna
• •Your Personal Style, Curated in Hillegersberg. For nearly 20 years, Laltradonna has been bringing the world's finest designers to Rotterdam. Experience a shopping atmosphere where quality, style, and personal attention are everything. Visit us on Freericksplaats.