Brand Tone

Creative & Inspiring, Friendly & Approachable, Supportive & Encouraging, Quality-Conscious, Relaxing & Therapeutic

Brand Values

• •Creativity & Self-Expression: Enabling anyone to create beautiful artwork.
• •Personalization: Offering unique products through custom photo kits.
• •Quality Craftsmanship: Emphasizing the superior quality of their kits and French origin.
• •Community: Fostering a space for art enthusiasts to connect and share.
• •Joy & Relaxation: Providing a fun, engaging, and therapeutic activity.
• •Accessibility: Making art creation possible for everyone, regardless of skill level.

Best Practices

• •Always Emphasize Creativity and Personal Connection: Frame product benefits around the joy of creating something unique and personal, whether from a catalog design or a custom photo.
• •Use Warm, Encouraging, and Inclusive Language: Make everyone feel capable of creating art. Avoid jargon or overly technical terms. Use words like "discover," "create," "your," "easy," "fun," "relax."
• •Highlight Quality and Origin Subtly but Consistently: Weave in mentions of "superior quality," "premium materials," or "French-made" to reinforce trust and value without being boastful.
• •Foster a Sense of Community: Encourage sharing, feature customer work, and use "we" and "our community" to make customers feel part of something bigger. Ask questions to invite engagement.
• •Focus on the Experience, Not Just the Product: Talk about the relaxation, the satisfaction of completion, the therapeutic benefits, and the joy of gifting or displaying the finished artwork. Sell the feeling as much as the kit.

Social Perception

Positive Engagement, Community Appreciation, Interest in Personalization, Perceived as a Hobby/Gift, Limited Wider Recognition (as paint-by-number brand)

Copy Examples

• •Unlock your cherished memories! 🎨 Turn your favorite photo into a stunning paint-by-number masterpiece. Our high-quality, French-made kits make it easy and fun. Perfect for a relaxing afternoon or a heartfelt personalized gift. ✨ Click here to create yours! #LaLigneNumerotee #PaintByNumber #PersonalizedArt #DIYCraft #MadeInFrance
• •Look at this incredible artwork shared by @[UserTag]! 😍 We're so inspired by our amazing community of artists. Got a La Ligne Numérotée piece you're proud of? Share it with #LaLigneNumeroteeCreations for a chance to be featured! Let's spread the joy of creativity together. #CreativeCommunity #CustomerArt #PaintTogether #ArtTherapy
• •Experience the Art of Relaxation. With La Ligne Numérotée, creating your own beautiful artwork is simple and satisfying. Discover our premium, French-crafted paint-by-number kits and unwind with every brushstroke. Your masterpiece awaits! #ArtDeVivre #RelaxAndCreate #QualityCrafts #FrenchQuality
• •Hello [Customer Name], ready for your next artistic adventure? 🌿 Explore our NEW collection of captivating paint-by-number designs! From serene landscapes to vibrant abstracts, find the perfect canvas to express your creativity. Plus, enjoy 10% off your next order with code ARTISTIC10. Happy Painting! #NewCollection #ArtisticEscape #PaintYourWorld
• •Unleash your inner artist, no experience needed! Our 'Starry Night Lake' paint-by-number kit includes everything you need: a premium pre-printed canvas, high-quality acrylic paints, and a set of brushes. Simply match the numbers to the paints and watch your beautiful scene come to life. It’s the perfect way to de-stress and create something truly special. #EasyPainting #AllInclusiveKit #CreativeFun #StressReliefArt