Brand Tone

passionate, nurturing, aspirational, friendly, approachable, authoritative, trustworthy, protective, fierce, focused on emotional and developmental benefits.

Brand Values

• •Curation & Quality
• •Fostering a Love for Reading
• •Community
• •Empowerment through Stories
• •Authenticity

Best Practices

• •Embrace the "Lioness" Metaphor: Consistently use language related to the brand name—"pack," "cubs," "roar," "fierce," "brave," "explore"—to build a unique and memorable brand identity.
• •Lead with the "Why": Always start with the emotional or developmental benefit of a book, not just its title or author. Frame reading as an activity that builds courage, curiosity, or connection.
• •Speak Parent to Parent: Maintain a nurturing, empathetic tone. Use "we" to create a sense of shared community and position the brand as a fellow parent who understands the journey.
• •Highlight Curation as a Value: Regularly remind your audience that your books are "handpicked," "carefully selected," or "curated." This justifies the boutique positioning and builds trust.
• •Ask Engaging Questions: In social media captions and emails, foster community by asking open-ended questions (e.g., "What's your favorite book to read aloud?", "What topic is your little one obsessed with this week?") to encourage interaction.

Social Perception

La Leona is perceived as a premium, boutique online bookstore and a trusted guide for parents invested in their children's education and development. It's seen as a passionate expert valuing curation and quality over discounts and vast inventory.

Copy Examples

• •Some adventures require a little extra roar. 🦁 Our latest 'Libro con Garra' is a story about finding the courage that's been inside you all along. Perfect for little leaders in training. Ready to explore?
• •Not just another story. Each book in our collection is handpicked by mothers and experts to spark curiosity and build a lifelong love for reading. Discover our curated world.
• •Welcome to the pack! We're so glad you're here. Get ready for a weekly dose of our fiercest finds, reading tips for your little cubs, and exclusive access to the stories that shape brave minds.
• •From the deepest oceans to the starriest skies, our 'Nature Lovers' collection is for the endlessly curious explorer. These stories don't just teach them about the world—they invite them to be a part of it.
• •Build a library as unique as your child. At La Leona, we believe the right book at the right time is magic. Let us help you find the perfect story to share for those unforgettable bedtime moments.