Tono de Marca

Personal, Inclusive, and Proudly Boricua

Valores de Marca

• •Inclusivity and Empowerment
• •Authenticity and Craftsmanship
• •Cultural Pride
• •Community

Mejores Prácticas

• •Always Speak from the Heart: Root the copy in Neida Lee's personal story. Using 'I' and sharing the 'why' behind the brand will maintain authenticity.
• •Use Inclusive and Empowering Language: Consistently reinforce the message of 'beauty in all sizes.' Avoid industry jargon and instead use warm, affirming language that makes every customer feel seen and celebrated.
• •Embrace 'Spanglish' and Boricua Slang: Weaving in Spanish and local Puerto Rican terms will resonate with the target audience and reinforce the brand's cultural identity. It makes the brand feel like it's part of the community, not just selling to it.
• •Tell the Story of the Craft: Emphasize that the jewelry is 'hecho a mano' (handmade). This highlights the quality, care, and uniqueness of each piece, distinguishing it from mass-market competitors.
• •Foster a Community, Not Just a Customer Base: Continue addressing the audience as 'mis nenas' or other affectionate terms. Ask questions, encourage them to share their photos, and make them feel like they are part of the laleekpr family.

Percepción Social

The public perceives laleekpr as a genuine, heartfelt brand that fills an important niche in the market. Customers seem to connect deeply with the founder's story and the brand's values. It is seen not just as a jewelry store, but as a celebration of female beauty in all its forms and a proud expression of Puerto Rican identity. The handmade nature of the products adds to their appeal, suggesting a higher level of care and artistry compared to mass-produced accessories.

Ejemplos de Copy

• •Que tus pulseras hagan más ruido que las dudas. ✨ Hechas a mano, con amor y para que todas —sin excepción— luzcan su belleza. Porque no es la talla, es el tumbao'. #laleekpr #HechoAMano #JoyeriaBoricua #TallasParaTodas
• •En laleekpr, no hacemos joyería para que te quede. La hacemos para que te sientas espectacular. Descubre piezas únicas, hechas a mano en Puerto Rico, que celebran tus curvas y tus raíces. ¡Porque la belleza no tiene size! Visita nuestra tienda online. #ModaPlus #JoyeriaInclusiva #HechoEnPR
• •Luce tu orgullo. Siente la confianza. Joyería artesanal para la mujer boricua de todas las tallas. [Shop Now]
• •Para mis nenas, con cariño: lo nuevo de laleekpr. ¡Hola! Quería que fueras de las primeras en ver las nuevas piezas que he creado con mis propias manos. Inspiradas en nuestra isla y pensadas para que te sientas más bella que nunca. ¡Gracias por ser parte de esta comunidad! Con amor, Neida Lee.
• •Más que una pulsera, es un pedacito de nuestra tierra en tu muñeca. Cada detalle de esta pieza está hecho a mano, pensando en la mujer fuerte y orgullosa de sus raíces. Confeccionada con [materials], es ajustable para celebrar la belleza en todas sus tallas. ¡Que viva Puerto Rico!