Brand Tone

Seductive and Affordable

Brand Values

• •Affordability
• •Femininity
• •Seduction

Best Practices

• •Develop a Tone & Voice Guide: Create a simple document outlining key brand voice adjectives (e.g., "Sensual," "Confident," "Playful," "Affordable"), with examples of what to say and what to avoid. This ensures anyone writing for the brand is aligned.
• •Focus on "Feeling" Over Features: Instead of just describing the fabric (e.g., "satin-poly blend"), describe the feeling it evokes ("cool, liquid-soft satin that glides against your skin"). This connects the product to the desired emotion.
• •Use Evocative Language: Employ words that align with the brand's seductive and romantic tone. Words like "embrace," "unveil," "whisper-soft," "captivating," and "alluring" can be woven into product descriptions and ads.
• •Maintain Consistency Across All Channels: The playful and seductive tone used on an Instagram post should match the tone of an email newsletter and the website's product descriptions. A fragmented tone confuses customers and weakens brand identity.
• •Listen and Adapt to Your Audience: Pay attention to the language customers use in (legitimate) reviews or comments. If they describe feeling "confident" or "beautiful" in your products, incorporate that language back into your marketing copy to show you understand and value their experience.

Social Perception

Negative and Untrustworthy

Copy Examples

• •Your Night, Your Rules. Discover Our New Collection.
• •Feel undeniably you. The Elira Crimson Lace set is designed to celebrate your confidence. Tap to embrace your inner fire. #LaLaZuri #LingerieLove #SelfLove
• •More than just a nightdress, it's a feeling. Crafted from our signature silky satin, the Mia slip dress drapes effortlessly over your silhouette. Perfect for quiet nights in or special moments you create. Affordable luxury, designed for you.
• •Luxury You Don't Have to Save For.
• •Unleash Your Confidence. Bridal & Honeymoon Sets Now Available.