Brand Tone

Empowering, Trendy, Community-Focused, and Aspirational

Brand Values

• •Style Accessibility
• •Confidence & Empowerment
• •Community
• •Trend-Driven Fashion

Best Practices

• •Lead with Empowerment: Frame all copy, from product descriptions to social captions, around the idea of confidence. Use active, powerful verbs and language that makes the customer the hero of their own style story.
• •Center the Community: Make User-Generated Content (UGC) the star. Always use the brand hashtag (#lalazarbabe) and actively encourage submissions. When writing captions, speak directly to the community as if they are friends and insiders.
• •Stay Visually Descriptive and Aspirational: The copy should paint a picture that matches the vibrant, trendy aesthetic of the visuals. Use descriptive words that evoke a feeling or a moment (e.g., "sunset-ready," "city-chic," "effortless confidence").
• •Keep it Conversational and Engaging: On social media, write like you speak. Use relevant emojis, ask open-ended questions to drive comments, and maintain a friendly, approachable tone. Avoid overly corporate or stiff language.
• •Highlight What's "Now": Emphasize newness and trends. Use words like "New Arrivals," "Just Dropped," "Trending Now," and "Viral Looks" to create a sense of urgency and relevance, reinforcing the brand's position as a go-to for current fashion.

Social Perception

Generally Positive, Seen as a Trendy "Fast Fashion" Retailer

Copy Examples

• •Power suit, power move. ✨ @(username) is taking on the world in our Signature Blazer Dress. We see you, #lalazarbabe! How would you style this look? Let us know below! 👇 #LALAZAR #EmpoweredStyle
• •Your new favorite outfit is waiting...
• •DRESS LIKE YOU'RE ALREADY FAMOUS. Discover looks that empower. Shop New Arrivals.
• •More than just a dress, it's a mood. Crafted from light, airy fabric that moves with you, this is the dress your summer daydreams are made of. Featuring a delicate floral print and a flattering wrap silhouette, it’s designed to give you that effortless confidence from brunch to sunset. Just add sunshine.
• •That 'wow, where did you get that?' feeling? It's here. LALAZAR delivers the trends you’re loving right now. From statement dresses to essential tops, find your next obsession. Tap 'Shop Now' to explore the collection and join the #lalazarbabe community. Free shipping on orders over $75!