Brand Tone

Friendly and Approachable, Enthusiastic and Playful, Customer-Centric and Appreciative, Creative and Passionate

Brand Values

• •Handmade Quality and Uniqueness
• •Personalization and Customization
• •Bringing Joy and Happiness
• •Family and Community
• •Creativity and Passion

Best Practices

• •Embrace "Handmade With Love": Consistently weave in the "handmade" aspect and the care/love that goes into each item. This reinforces authenticity and personal touch.
• •Use Warm and Inclusive Language: Continue using phrases like "lovely people," "we're thrilled," and address the audience directly as "you." Maintain a conversational and friendly style.
• •Inject Personality with Emojis and Enthusiasm: Don't shy away from using relevant emojis and exclamation points where appropriate to convey genuine excitement and playfulness, especially on social media.
• •Highlight Personalization and Storytelling: Focus on how customers can make items their own. Share stories (with permission) of custom orders or how a gift brought joy to someone. This strengthens the emotional connection.
• •Be Authentic and Transparent: Continue sharing the "why" behind the brand (passion, creativity, supporting community). If challenges arise (e.g., shipping delays for a small business), communicate honestly and with the same friendly tone.

Social Perception

Positive Customer Experiences, Small Business Charm, Gift-Oriented, Engaged with Followers (on active platforms)

Copy Examples

• •Sparkle a little brighter! ✨ At Lala's Art, we pour our hearts into every handmade treasure, crafting personalized goodies that are all YOU. From sassy tumblers to cozy custom tees, let's make something special together! #HandmadeWithLove #LalasArt
• •Sip in style! 😉 Our brand new collection of personalized tumblers has just landed! Choose your design, add your name, and make your daily hydration a whole lot happier. What will yours say? #CustomTumbler #PersonalizedGifts #LalasArtCreations
• •Show Mom some extra love this year! ❤️ Our handmade, personalized gifts are crafted to make her smile. From custom 'Mama' sweatshirts to unique keepsakes she'll cherish forever. Order by [Date] for guaranteed smiles! #MothersDayGift #HandmadeForMom #ShopSmallSupport
• •Got a brilliant idea? Let's bring it to life! 💡 We absolutely LOVE creating custom orders that are as unique as you are. Send us a message and let's chat about your perfect personalized piece! #CustomMade #YourDesignOurCraft #LalasArtAndMore
• •Creating joy, one handmade piece at a time – that's what we're all about! 🥰 Plus, a little bit of every purchase helps our furry friends at the local animal shelter. Thank you for supporting our passion and our community! #MadeInCanada #ShopWithPurpose #LalasArtFamily