Brand Tone

Passionate, authentic, community-focused, knowledgeable, approachable, informal, direct, intimate, down-to-earth, with elements of exclusivity and a rebellious spirit.

Brand Values

• •Authenticity and Tradition
• •Community and Shared Experience
• •Quality and Curation
• •Sustainability and Terroir
• •Activism and Rural Vitality

Best Practices

• •Speak from the "We": Use a collective and inclusive voice to reinforce the sense of community. Talk about "our vines," "our club," and what "we believe."
• •Embrace Authenticity: Avoid corporate jargon. Use direct, honest, and slightly informal language. Share the real stories behind the products and the people who make them.
• •Lead with Passion, Follow with Facts: Start with emotive and engaging language that captures the passion for wine and tradition, then provide the specific details (origin, production methods, tasting notes) that showcase your expertise.
• •Create a Sense of Belonging and Exclusivity: Use inviting language like "join us" and "become part of the club," while also hinting at a unique, non-mainstream experience that isn't for everyone.
• •Be Rooted in Place: Consistently reference the specific regions of El Bierzo and Galicia. Connect the products to the land ("terroir"), the local culture, and the brand's mission to support rural life.

Social Perception

The brand is perceived as genuine, passionate, and deeply connected to its local roots, offering positive experiences and promoting rural revitalization through innovative communication and cultural projects.

Copy Examples

• •Tired of the same old wine aisle? There's a world of flavor waiting to be uncorked. Join our wine club and let our sommelier guide you through the hidden gems of El Bierzo and Galicia. This isn't just a subscription; it's your entry into a community of enjoyers. Link in bio to start your journey.
• •Get your hands dirty. Understand the soul of the vine. Our 'Come to the Vineyard' workshop is more than a course; it's an invitation to connect with the land and the craft. We don't just make wine, we live it. Are you in?
• •We believe that great wine deserves great company. That