Brand Tone

Feminine, Enthusiastic, Approachable, Friendly, Trendy, Style-Conscious, and Value-Oriented

Brand Values

• •Femininity
• •Uniqueness & Style
• •Quality at a Good Price
• •Customer Appeal
• •Trendy

Best Practices

• •Prioritize words shared by the brand like 'feminine,' 'unique,' 'details,' 'lovely,' and 'cool.'
• •Connect these details to the overarching value of 'unique styles.'
• •Make fashion feel attainable.
• •Create a 'Laladreams Universe' Vibe: Use storytelling and descriptive language that transports the customer into the 'online universe' the brand aims to be.
• •Maintain a consistent feminine and enthusiastic tone in all communications.

Social Perception

A curated online clothing store for women who appreciate feminine and unique styles at affordable prices. Known for quality and attention to detail, offering a welcoming and inspiring shopping experience.

Copy Examples

• •Discover your new favorite today!
• •Velkommen til laladreams (Welcome to laladreams)
• •SÅ smukke (SO beautiful)
• •Den smukkeste og mest komfortable støvle, der giver både et feminint og råt look (The most beautiful and comfortable boot that gives both a feminine and raw look)
• •50% udsalg på hele siden (50% off the entire site)