Brand Tone

Helpful, supportive, community-oriented, direct, clear, and practical.

Brand Values

• •Creativity
• •Quality
• •Community
• •Resourcefulness
• •Accessibility

Best Practices

• •Always Speak to the "Community": Use collective and inclusive language ("we," "our community," "fellow crafters") to reinforce the brand's community-focused value.
• •Balance the Practical with the Inspirational: While the copy should be clear and functional, describing what a product *does*, it should also touch on what it *enables*—creativity, pride, and the joy of making.
• •Maintain a Helpful and Encouraging Tone: The copy should feel like advice from a knowledgeable friend, not a hard sell. Use straightforward, positive, and encouraging language.
• •Focus on Quality and Durability: When describing products, highlight aspects of quality, durability, and thoughtful design. This appeals to crafters who invest significant time and effort into their projects.
• •Develop a Consistent Set of Brand-Specific Hashtags: For future social media use, establish a primary hashtag (e.g., #LalaAndMer) and a community-focused one (e.g., #LalaAndMerCreations) to build brand recognition and user-generated content.

Social Perception

No existing social perception due to lack of public activity or customer base.

Copy Examples

• •The perfect finish for your next project. Our #5 nylon coil zippers are durable, smooth, and ready for your handmade bags and apparel. Built to last, so your creations can be loved for longer. #LalaAndMer #HandmadeHardware
• •Lala and Mer was born from a love for making. We believe that creativity is a shared joy, and we're here to provide the high-quality supplies and thoughtful kits that help our crafting community thrive. From our hands to yours, let's make something beautiful.
• •Welcome to the community! We're so glad you're here. Whether you're a seasoned quilter or just starting your sewing journey, we've got the notions, fabrics, and specialty hardware to inspire your next creation. Happy making!
• •That feeling when the final stitch is in place. ✨ What are you creating this week? Share your projects with us using #LalaAndMerCreations for a chance to be featured. We're constantly inspired by the ingenuity of this community.
• •Quality you can feel. Kits that make it simple. Explore our curated selection of bag-making supplies and bring your ideas to life.