Brand Tone

approachable, informative, and aspirational

Brand Values

• •Quality
• •Customer Focus
• •Beauty & Well-being
• •Innovation & Safety
• •Passion
• •Accessibility/Value

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Passionate," "Caring," "Innovative," "Trendy but trustworthy"), and then list "Do's" and "Don'ts" for language, tone, and style for each platform. For example: *Do: Use encouraging and positive language. Don't: Use overly technical jargon without explanation.*
• •Know Your Audience for Each Platform: While the core brand voice remains consistent, the tone can be adapted. Instagram might allow for more emojis and informal slang, while email newsletters might be slightly more polished yet still friendly.
• •Create a Glossary of Brand Terms: Include preferred terminology, common phrases, and words to avoid. This is especially important for a multi-brand retailer to maintain its own identity.
• •Train Your Team: Ensure everyone who writes copy (social media managers, marketers, customer service) understands and can apply the brand voice and tone guidelines. Regular refreshers can be helpful.
• •Review and Audit Regularly: Periodically review all communication channels (website, social media, emails, ads) to check for consistency in tone and messaging. Gather feedback and make adjustments to the guidelines as the brand evolves.

Social Perception

reliable source for a variety of beauty brands, emphasizing quality and customer satisfaction

Copy Examples

• •✨ Fall in love with your new beauty ritual! ✨ Introducing [Product Name] by [Brand] – carefully selected to bring you that radiant glow you deserve. Discover innovation and care, all in one bottle. Link in bio to explore! #LaKosmetic #NuoviArrivi #Bellezza #CuraDellaPelle #BeautyRoutine
• •Your beauty, our passion. ❤️ At LaKosmetic, we believe in quality and well-being. Explore our curated collection of skincare, makeup, and more – all chosen with you in mind. Shop now and discover your next favorite! 👉 [Link to website] #LaKosmeticItalia #BellezzaConsapevole #ShopOnline #Cosmetici
• •💖 Treat Yourself! LaKosmetic's Beauty Picks Are Now On Offer! 💖 Email Body Snippet: Hello Beauty Lover, get ready to enhance your glow! For a limited time, enjoy special prices on our most loved brands. Because you deserve quality that makes you shine, inside and out. Explore the offers now...
• •Experience the transformative power of [Product Name]. Formulated with innovative [Key Ingredient] and a touch of passion, this [Product Type] is designed to [Key Benefit 1] and [Key Benefit 2], promoting your natural beauty and well-being. Safe, effective, and chosen for you by LaKosmetic.
• •Curious about your perfect skincare match? 🤔✨ Ask us anything! Our LaKosmetic beauty experts are here to help you find innovative solutions for your unique needs. Drop your questions below! 👇 #BeautyTips #AskLaKosmetic #ExpertAdvice #PassioneBellezza