Brand Tone

Artisanal & Curated

Brand Values

• •Craftsmanship & Quality
• •Artistic Passion
• •Personal Attention
• •Sustainability
• •Exclusivity and Curation

Best Practices

• •Lead with Passion and Expertise: Always communicate from the perspective of an art lover and a master craftsman. Use descriptive language that shows you understand the nuances of color, texture, and form.
• •Emphasize "The Story": Whether it's the story of the artist, the artwork, or the founder, narrative is a powerful tool. Frame the service not just as a transaction, but as becoming part of a creative story.
• •Balance Professionalism with a Personal Touch: Use high-quality visuals and a clean design. Write in a clear, professional manner, but don't be afraid to use welcoming and personal language ("We invite you to," "Your partner in art").
• •Highlight Curation and Exclusivity: Use words like "curated," "exclusive," "limited edition," and "hand-selected" to reinforce the idea that Lakoi offers something special and not mass-market.
• •Integrate Values into Content: Regularly create content around your core values. Post about the craftsmanship process, feature a new sustainable material, or share the story of a new artist you're publishing. This builds a brand identity that is authentic and multi-faceted.

Social Perception

Lakoi is perceived as a highly-rated service provider, a respected local establishment, and an entity with professional recognition in its field.

Copy Examples

• •More than a frame. It's the final brushstroke. We had the honor of framing this stunning piece by [Artist Name], selecting a custom profile that elevates its natural character. Every detail is a dialogue between the art and the craft. #Lakoi #ArtOfFraming #Craftsmanship #Weesp
• •Own a piece of the story. Lakoi Editions presents an exclusive new giclée print by the visionary Jurriaan Molenaar. A curated opportunity for the discerning collector. Limited availability. Discover 'Arteaga' now.
• •Founded on a passion for detail and a love for stories told through art, Lakoi is more than a frame shop—it's a curator's studio. From a family heirloom to a contemporary masterpiece, we provide the expertise and personal attention your art deserves.
• •Frame your art with the future. We're proud to partner with AIR-INK® to offer frames made from recycled air pollution. A beautiful, sustainable choice that honors both your art and our planet. Innovation in every line.
• •Your art has a home in Weesp. At Lakoi, we blend traditional craftsmanship with a contemporary eye to create the perfect frame for your treasured pieces. Visit our gallery and studio on Slijkstraat and let's tell your art's next chapter.