Brand Tone

Innovative, functional, aspirational, direct, confident, professional, and forward-thinking, with an authoritative voice.

Brand Values

• •Innovation
• •Functionality
• •Quality
• •Community
• •Aesthetic Progression

Best Practices

• •Always highlight the practical benefits and technical features of the products, using specific terms to add credibility.
• •Maintain a confident and forward-thinking voice, using strong, declarative sentences and avoiding overly casual language, slang, or humor.
• •When appropriate, frame the products in the context of sneaker culture, using language that resonates with this audience.
• •Weave the concept of 'innovation' into your copy, whether it's through new fabrics, unique designs, or creative collaborations.
• •Keep copy clean and minimalist, being concise and to the point, avoiding unnecessary jargon or overly descriptive language that doesn't add value.

Social Perception

LAKH is perceived as a credible and influential brand within the streetwear community, particularly in Asia. It's seen as a go-to source for high-quality, functional, and stylish 'techwear' that caters specifically to sneakerheads, offering tangible value through well-designed, trend-aware products.

Copy Examples

• •Engineered for the journey. The new Twelve Pockets Cargo Shorts feature FIDLOCK® Magnetic V-BUCKLE Straps and durable Ripstop fabric. Functionality that doesn't compromise on form. #LAKHsupply #InnovationMatters
• •Born from the intersection of sneaker culture and urban utility, LAKH was founded in 2016 with a single principle: Innovation matters. We create more than just clothing; we provide a canvas for a lifestyle, with every piece designed to enhance the modern uniform. For us, the future of apparel is in the details.
• •Subject: The Utility Collection Has Arrived. | This season, we're redefining everyday wear. Discover our latest collection, featuring advanced fabrics and multi-functional designs built for the urban explorer. Shop now and experience the next level of functional fashion.
• •Your sneakers deserve a better supporting cast. Our patented Pinroll Joggers are designed to perfectly showcase your favorite kicks while offering unparalleled comfort and utility. Find your perfect fit.
• •LAKH x PUMA: A Meeting of Minds. We've partnered with the iconic sportswear brand PUMA to create a capsule collection that merges our functional aesthetic with their athletic heritage. This is innovation, powered by legacy. Available for a limited time.