Brand Tone

Rugged, Reliable, Protective, Professional, Passionate, Community-Oriented, Proudly American, Informative and Assuring

Brand Values

• •Durability & Protection
• •Quality Craftsmanship
• •American Made
• •Customer Satisfaction
• •Functionality & Innovation
• •Support for the Outdoor Community

Best Practices

• •Emphasize "Made in the USA" and Lifetime Warranty: These are key differentiators and resonate strongly with the target audience, reinforcing values of quality and trustworthiness.
• •Use Strong, Action-Oriented Language: Words like "engineered," "built," "protect," "endure," and "conquer" align with the rugged, reliable tone.
• •Focus on the Benefit of Protection and Durability: Clearly communicate how the product solves the customer's problem of keeping valuable gear safe and functional in demanding environments.
• •Incorporate the Voice of the Outdoorsman: Speak directly to the experiences and needs of hunters and anglers. Use terminology they understand and relate to their passion for the outdoors. Highlight development with input from specialists.
• •Maintain a Professional yet Approachable Stance: While the products are tough and serious, the brand should still feel accessible and supportive of the outdoor community. Showcase user stories and pro staff experiences to build connection.

Social Perception

Customers perceive Lakewood Products as a provider of high-quality, extremely durable, and reliable cases. The "Made in the USA" aspect is a strong positive driver. They are seen as Trustworthy, Specialized/Niche, a Premium Product, Practical and Well-Designed.

Copy Examples

• •Headline: Your Gear. Our Fortress. Built For The Wild. Body: Don't let rough trails or turbulent waters put your passion at risk. Lakewood Products cases are engineered in the USA with a lifetime warranty, offering uncompromising protection for your valuable fishing, hunting, and archery equipment. Focus on the adventure; we've got your gear covered. (Tone: Protective, Reliable, Rugged)
• •Headline: American Craftsmanship. Outdoor Reliability. Body: Proudly made in our Wisconsin facility, every Lakewood case is a testament to American quality. Designed by and for outdoor enthusiasts, we build gear that works as hard as you do. Trust Lakewood to protect what matters. (Tone: Proudly American, Reliable, Quality-focused)
• •Headline: The Last Case You'll Ever Need. Guaranteed. Body: Why settle for less? Invest in Lakewood's legendary durability and enjoy peace of mind with our lifetime warranty. Our cases are built to endure, season after season, adventure after adventure. Protect your passion, for life. (Tone: Confident, Reliable, Protective)
• •Headline: Organized. Accessible. Unbeatable Protection. Body: Stop fumbling and start fishing (or hunting). Lakewood cases offer smart, intuitive storage solutions designed for the serious outdoorsman. Keep your gear perfectly organized, instantly accessible, and shielded from the elements. Maximize your time in the wild. (Tone: Functional, Professional, Protective)
• •Headline: From Our Family to Yours: Gear Up With Confidence. Body: As a family-owned company, we understand the value of dependable gear you can trust. That's why we pour our dedication into every Lakewood case, ensuring it meets the highest standards of protection for your outdoor pursuits. Join the Lakewood family. (Tone: Community-Oriented, Trustworthy, Reliable)