Tono de Marca

Enthusiastic, proud, and exclusive, often direct and action-oriented.

Valores de Marca

• •Authenticity and Quality
• •Legacy and History
• •Community and Fandom
• •Exclusivity

Mejores Prácticas

• •Always connect the merchandise back to the team's history, iconic players, and championship wins, using storytelling to evoke nostalgia and pride.
• •Consistently use words like "official," "authentic," and "exclusive" to reinforce the value proposition and justify premium pricing.
• •Use an enthusiastic and passionate tone that mirrors the energy of a dedicated fan, incorporating insider terms and phrases that resonate with the Lakers community.
• •For special collections and collaborations, use time-sensitive language ("limited edition," "special drop," "while supplies last") to encourage immediate purchases.
• •Ensure that all marketing materials use the iconic Lakers color palette and high-quality imagery of the products and players to create a strong, recognizable brand identity.

Percepción Social

Recognized as the legitimate and official source for Lakers merchandise, offering authenticity and a wide selection. However, it faces criticism regarding high prices and inconsistencies in customer service and perceived product quality for some items.

Ejemplos de Copy

• •Wear the Legacy. From Magic to LeBron, every stitch of our authentic jerseys tells a story of greatness. This isn't just a jersey; it's a piece of Lakers history. Shop the official collection now.
• •The Gold Standard of Fandom. Don't just watch the game, be a part of it. Our exclusive City Edition gear is here. Limited stock available. Elevate your Lakers pride today.
• •Straight from the City of Angels. Feel the energy of L.A. with our latest collection. Inspired by the heart of the city and the soul of the team. Dive into a world of purple and gold.
• •Gameday Ready. Heading to Crypto.com Arena? Gear up like the pros. Visit our Team LA stores inside the arena and show your true colors from the opening tip-off.
• •More Than a Team. It's a Family. From jerseys for you to gifts for the whole family, we are the one-stop shop for every generation of Lakers fan. Let everyone know where your allegiance lies.