Brand Tone

Friendly, down-to-earth, community-focused, outdoorsy, and approachable. Secondary Tones: Enthusiastic, professional, and fun-loving.

Brand Values

• •Quality: Commitment to making great beer with natural, often locally sourced ingredients, and a focus on product consistency.
• •Community: Strong emphasis on supporting the local community, fostering an inclusive environment, and bringing people together. This includes partnerships and local sourcing.
• •Love of the Outdoors/Nature: Deeply rooted in the Muskoka landscape, with branding, beer names, and their slogan "Taste the Great Outdoors" reflecting this.
• •Sustainability/Environmental Stewardship: Highlighted as "Canada's first eco-powered brewery" and a commitment to responsible production. They also discuss using spent grain for bread and livestock feed.
• •Down-to-Earth Business Practices: A philosophy of running an honest and approachable business.
• •Fun and Enjoyment: Believing in having fun while they work and providing enjoyable experiences for their customers.
• •Inclusivity: Striving to create a safe and open environment where everyone feels welcome.

Best Practices

• •Embrace the "Muskoka Lifestyle": Consistently weave in references to nature, the outdoors, adventure, and the relaxed, welcoming spirit of the Muskoka region. Use descriptive language that evokes the sights, sounds, and feelings of being there.
• •Keep it Approachable and Friendly: Use a conversational, down-to-earth style. Avoid overly technical jargon unless explaining a specific brewing process in a targeted way. Address the audience directly (e.g., "you," "your").
• •Highlight Community and Connection: Regularly feature stories about local partnerships, community events, staff, and customer experiences. Emphasize the brewery and its locations as gathering places.
• •Showcase Quality and Passion Authentically: Talk about the natural ingredients and the care that goes into brewing, but do so in a way that feels genuine and enthusiastic, not boastful.
• •Be Visually and Tonally Consistent Across Platforms: While the specific content might vary (e.g., TikTok vs. LinkedIn), the core personality—friendly, outdoorsy, community-minded—should shine through in both visuals and language. Ensure that imagery aligns with the copy's tone.

Social Perception

Generally viewed as a reputable craft brewery with strong ties to the Muskoka region. Customers appreciate the quality of the beer and food at their establishments. The staff is often described as friendly and providing good service. Recognized for their local involvement and support. Seen as a company that is expanding and evolving its brand. The "Taste the Great Outdoors" message resonates with their branding and location.

Copy Examples

• •Headline: Muskoka Adventures Start Here. Fuel Up with [Beer Name]! Body: Exploring the wild trails or relaxing by the lake? Our [Beer Name] is the perfect companion for your next Muskoka moment. Brewed with passion, right here in the heart of cottage country. #TasteTheGreatOutdoors #LakeofBaysBrewing
• •Headline: Good Times, Great Beer, Even Better Company. Body: Swing by the Bracebridge Barrelhouse! We’re serving up delicious bites, our freshest brews, and the friendliest vibes in town. Bring your crew, we’ll save you a seat! #BracebridgeBarrelhouse #CommunityCraft #MuskokaEats
• •Headline: From Our Backyard to Your Glass. Body: We’re proud to use local ingredients and eco-friendly brewing to bring you beers that are as refreshing as a dip in the lake. Supporting our community and the beautiful land we call home is what we're all about. Cheers to that! #OntarioCraftBeer #SustainableBrewing #LOBValues
• •Headline: New Brew Alert! Get Lost in the Flavour of [New Beer Name]. Body: Inspired by the untamed spirit of Muskoka, our latest creation, [New Beer Name], is ready to explore. Expect bold [flavour note 1] and a hint of [flavour note 2] – it’s an adventure in every sip! Available now at our taprooms and online store. #LakeofBays #CraftBeerAdventure #NewRelease
• •Headline: More Than Just a Brewery, We're Your Neighbours. Body: At Lake of Bays, we believe in the power of community. From local events to supporting great causes, we’re committed to making Muskoka an even better place to live and play. Come share a pint with us! #MuskokaProud #LOBCommunity #DrinkLocal