Tono de Marca

welcoming, community-focused, relaxed, friendly, approachable, familiar, locally charming, nostalgic, prideful

Valores de Marca

• •Local Pride
• •Quality and Variety
• •Family and Community
• •Customer-Centric Service
• •Tradition and Celebration

Mejores Prácticas

• •Stay True to the "Lake Life" Theme: Consistently use language and imagery that evokes the feeling of being at Lake Norman. Words like "relax," "unwind," "breezy," "sunset," and "memories" will resonate with the target audience.
• •Highlight Local Connection: Emphasize that the products are curated for those who love the area. Use phrases like "designed for LKN locals, by LKN locals" or "the heart of Lake Norman in every gift."
• •Focus on the "Why" Behind the Purchase: It's not just a t-shirt; it's a way to show pride in your hometown. It's not just a candle; it's the scent of a lakeside evening. Frame the products as solutions for expressing love for the lake or creating special moments.
• •Maintain a Conversational and Friendly Tone: Write as if you're talking to a neighbor. Use "you" and "we" to create a direct connection with the customer. Keep sentences clear and easy to read.
• •Encourage User-Generated Content: Invite customers to share photos of their purchases with a specific hashtag (e.g., #MyLKNGift). This not only builds a stronger community but also provides authentic social proof. Your copy can prompt this by asking, "How do you show your love for the lake? Tag us in your photos!"

Percepción Social

A go-to destination for authentic, high-quality merchandise capturing the Lake Norman lifestyle. Integral to the local business community, contributing to charm and appeal. Perceived as a reliable source for meaningful and unique gifts and souvenirs for those with a genuine connection to Lake Norman (residents, new homeowners, visitors).

Ejemplos de Copy

• •Lake Norman nights just got cozier. Wrap yourself in the warmth of the lake with our new line of ultra-soft sweatshirts. Perfect for sunset cruises or just dreaming of them. #LKNLife #LakeNormanGifts #CozyVibes
• •Bring the magic of a Lake Norman holiday home. From charming ornaments to festive decor, our new collection has everything you need to make this season unforgettable. Start a new tradition with us. #HolidayMagic #LakeNormanHome #ShopLocalLKN
• •Never show up empty-handed. Our curated selection of hostess gifts makes it easy to say 'thank you' with a touch of Lake Norman charm. Find the perfect something for your favorite host. #HostessWithTheMostess #LakeLife #Gifts
• •Missing the lake? We've got just the thing. A little piece of Lake Norman, delivered to your door. Check out our new arrivals and bring that lake feeling home. We can't wait to see you again! #LakeNorman #Souvenirs #LocalLove
• •More than just a place, it's a feeling. At Lake Norman Gifts, we get it. That's why we've filled our shop with everything that makes this place so special. Come on in and find your piece of the lake. #For TheLoveOfTheLake #LKN #YourHappyPlace