Brand Tone

Practical & Direct, Value-Oriented, Helpful & Responsive, Trustworthy & Reliable

Brand Values

• •Value for Money
• •Transparency & Honesty
• •Customer Satisfaction
• •Technical Expertise/Empowerment
• •Reliability

Best Practices

• •Prioritize clarity and accuracy: Always ensure product descriptions are precise, detailing exactly what is included, the condition of the item (especially for used goods), and any missing parts. Avoid jargon where possible, or explain it if necessary for the target audience.
• •Emphasize value and practicality: Frame products in terms of the benefits they offer to budget-conscious or tech-savvy users (e.g., "save money by installing your own OS," "reliable components for your next build").
• •Maintain a direct and factual voice: Get straight to the point. While friendly, the primary focus should be on providing information efficiently. Avoid overly casual or trendy language.
• •Be transparent about product condition: Openly state if items are used, refurbished, have cosmetic blemishes, or are missing components. This builds trust and manages expectations, aligning with their positive review sentiment.
• •Ensure responsive and helpful language in customer interactions: Even if automated, ensure FAQs, email templates, and direct communication reflect a willingness to assist and resolve issues, reinforcing the positive service experiences reported by customers.

Social Perception

Highly Reputable Seller, Provider of Good Value, Accurate & Honest, Efficient & Professional, Specialist for Specific Needs

Copy Examples

• •Headline: Get Your Tech Fix for Less: Quality Refurbished Computers. Body: "Dive into our range of tested, BIOS-level computers and components. Perfect for the tech-savvy DIYer or anyone needing reliable computing power on a budget. Know exactly what you're getting – no surprises, just great value. Browse [Product Category Link] now!"
• •Product Spotlight (e.g., for a Dell Optiplex without HDD/OS): Headline: Dell Optiplex [Model]: Your Blank Canvas for Powerful Computing. Body: "This Dell Optiplex [Model] tower comes tested and BIOS-ready, featuring an Intel [Processor] and [RAM Amount] RAM. No HDD or OS included – giving you the freedom to customize with your preferred storage and operating system. Scuffs and scratches typical of previous use; see photos for details. Power cord included. Great bones for your next build! [Link to Product]"
• •eBay Store Welcome Message Snippet: "Welcome to Lake Michigan Computers! Your trusted source for quality used computer parts, laptops, and electronics. We believe in clear descriptions and fair prices. Tech-savvy? Save big with our 'BIOS Computers' – tested units ready for your OS and hard drive. Check back often, new items daily!"
• •FAQ Highlight on Website: Question: What if an accessory isn't pictured? Answer: "At Lake Michigan Computers, transparency is key. If an accessory or part isn't in the photos or explicitly listed in the description, it's generally not included. For example, most laptops don't include power supplies, but desktops do come with power cords. Always read the full description to ensure you know what your purchase includes."
• •Customer Service Commitment Statement: Headline: We're Here to Help You Connect. Body: "Got a question about a product or your order? Our team is available Monday - Friday, 8 am - 3 pm EST to assist. We aim to respond within one business day because your satisfaction is our priority. Contact us at sales@lakemichigancomputers.com or (269) 932-3212."