Brand Tone

authentic, community-focused, artistic, and nature-loving

Brand Values

• •Artisanry & Craftsmanship: Strong emphasis on handmade products, both in-house fused glass and curated items from other artisans.
• •Community Support: Actively supports local makers and Canadian artisans by providing a platform for their work.
• •Environmental Responsibility: Demonstrates commitment through donations to the Coastal Centre, organizing beach clean-ups, and encouraging sustainable practices in-store.
• •Local Connection: Deeply rooted in the Lake Huron area, celebrating the "lake lifestyle."
• •Authenticity & Passion: Driven by the founder's passion for art and the handmade, with a story that reflects dedication to her craft and community.
• •Creativity & Self-Expression: Offers workshops and a "Makers Space" to encourage creativity within the community.

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently highlight the craftsmanship and the stories behind the products and their makers. Use terms like "handcrafted," "artisan-made," "unique," and "one-of-a-kind."
• •Connect to Nature and the Lake: Infuse copy with imagery and language that evokes the tranquility, beauty, and lifestyle of the lake. Use words like "serene," "inspired by the waves," "lakeside," "cabin comfort."
• •Highlight Community and Local Impact: Regularly mention the support for local artists and the contributions to environmental causes. This reinforces the brand's values and resonates with conscious consumers.
• •Maintain a Friendly and Welcoming Voice: Write as if you're speaking to a friend or a member of your local community. Use warm, approachable language and avoid overly formal or corporate jargon.
• •Be Authentic and Story-Driven: Share the founder's passion, the inspiration behind designs, or the process of creating items. Authentic storytelling builds a stronger connection with the audience.

Social Perception

Lake Life Studio is perceived as a unique and charming local business that offers high-quality, handcrafted goods and apparel inspired by the lake lifestyle. It's seen as a supporter of the local arts community and an environmentally conscious brand. The connection to the founder's story and her Métis heritage adds a layer of authenticity and cultural richness. Customers likely appreciate the unique product offerings that aren't mass-produced and the brand's positive impact on the local area.

Copy Examples

• •Headline: Dive into Handcrafted: Discover Unique Treasures at Lake Life Studio. Body: Each piece in our studio tells a story – of the artist, of the lake, of a passion for the handmade. Find something truly special. [Inspired by 1, 2]
• •Headline: Wear the Lake Life: Our New Apparel Collection Just Dropped! Body: Cozy up in our latest lake-inspired designs. Every purchase supports local artisans and helps protect our beautiful Lake Huron. Feel good, look good, do good. [Inspired by 1, 6]
• •Headline: Unleash Your Inner Artist: Join Our Glass Fusing Workshops! Body: Experience the joy of creating with your own hands. Our workshops are perfect for a creative escape. No experience needed, just a love for art! [Inspired by 2, 8]
• •Headline: Gifts That Give Back: Shop Local, Support Our Lake. Body: Looking for a meaningful gift? At Lake Life Studio, you’ll find handcrafted items that celebrate our community and contribute to preserving our natural surroundings. [Inspired by 1, 2]
• •Headline: Your Lakeside Haven Awaits: Decor, Apparel & Artisan Goods. Body: From stunning fused glass to cozy cabin essentials, bring the serene spirit of the lake into your home. Visit us in Camlachie or shop online. [Inspired by 2, 4, 6]