Brand Tone

Relaxed and Casual, Aspirational and Evocative, Friendly and Approachable, Nature-focused, Joyful and Positive

Brand Values

• •Love of Nature and the Outdoors
• •Relaxation and Leisure
• •Family and Togetherness
• •Comfort and Quality
• •Creating Memories

Best Practices

• •Embrace Sensory Language: Use words that evoke the sights, sounds, and feelings of being at the lake (e.g., "sun-drenched," "crisp water," "gentle breeze," "crackling bonfire," "serene"). This helps immerse the audience in the lifestyle.
• •Focus on Benefits, Not Just Features: Instead of just saying "cotton t-shirt," describe it as "your go-to for effortless comfort on those long summer days by the water." Connect products to the experience.
• •Use Relatable Hashtags and Community Engagement: Incorporate popular and relevant hashtags like #lakelife, #lakehouse, #lakeliving, #docklife, #OnLakeTime. Encourage user-generated content by asking questions and inviting them to share their lake experiences.
• •Maintain a Positive and Uplifting Voice: The "lake life" is about enjoyment and escape. Ensure copy is optimistic, lighthearted, and inspiring, reflecting the joy of this lifestyle. Avoid overly technical jargon or a sales-heavy approach.
• •Be Authentic and Passionate: Let a genuine love for the lake lifestyle shine through in the writing. Share stories (real or illustrative) that resonate with the target audience's own experiences and aspirations for lake living. Authenticity builds trust and connection.

Social Perception

Customers and the general public associate "lake life" with escape, tranquility, fun, and a connection with nature. Products themed around this lifestyle are seen as a way to express a passion for this way of living or to bring a piece of that feeling into their homes and wardrobes. The brand is likely perceived as a provider of goods that enhance and celebrate this cherished lifestyle. It is seen as a local boutique catering to those who love the Lake Wallenpaupack area and the broader lake culture.

Copy Examples

• •Headline: Dive into Comfort. Body: Our new collection of super-soft hoodies and tees are here, ready for cool lake evenings and sunny dockside mornings. Wrap yourself in the feeling of #LakeLifePursuit. Shop now and live the lake dream.
• •Headline: Your Lake House. Your Rules. Our Decor. Body: From rustic signs to cozy, lake-themed pillows, find those perfect touches that say 'welcome to our happy place.' Make every day feel like a lakeside getaway. Explore home essentials at LakeLifePursuit.com.
• •Headline: Sunset Chasers & Bonfire Stories. Body: It's more than a season; it's a feeling. Gear up for unforgettable moments with apparel that’s as ready for adventure as you are. What's your favorite lake memory? Share it below! #LakeLifeAdventures
• •Headline: The Lake is Calling... And So Is Happy Hour! Body: Sip back and relax with our new collection of lake-themed drinkware. Perfect for your dockside toasts or morning coffee with a view. Cheers to the #LakeLifePursuit.
• •Headline: Gift the Getaway Feeling. Body: Know someone who lives for lake days? Our curated collection of apparel and accessories makes the perfect gift for the lake lover in your life. Bring a smile with a piece of the #LakeLife.