Brand Tone

Nurturing, Educational, Trustworthy, Nostalgic, Playful

Brand Values

• •Child Safety & Well-being
• •Education & Development
• •Quality & Durability
• •Sustainability & Eco-friendliness
• •Parent-centricity
• •Cultural Connection/Nostalgia

Best Practices

• •Highlight the non-toxic and child-safe nature of materials.
• •Focus on developmental benefits and educational value.
• •Emphasize the 'by moms, for children' ethos.
• •Incorporate nostalgia and tradition subtly.
• •Maintain consistent imagery and visuals aligned with quality.

Social Perception

High-quality, safe, educational wooden toys; trusted source for parents; associated with Indian heritage and nostalgia; educational investment.

Copy Examples

• •Discover our handcrafted wooden toys, designed with love and safety in mind.
• •Nurture your child's development with our Montessori-inspired activity kits.
• •Timeless toys for a new generation, crafted from sustainable materials.
• •Give the gift of learning and play with our thoughtfully designed wooden toys.
• •Safe for them, kind to the planet. Discover the magic of wooden toys.