Tono de Marca

Natural & Earthy, Feminine & Empowering, Artisanal & Proudly Colombian, and Approachable & Warm.

Valores de Marca

• •Local Craftsmanship
• •Authenticity
• •Connection to Nature
• •Quality & Timeless Design
• •Feminine Confidence

Mejores Prácticas

• •Lead with the Origin Story: Always weave "Made in Colombia" into the narrative. It’s a key differentiator and a point of pride that resonates with customers. Don’t just state it; explain what it means—supporting local artisans, ensuring quality, and capturing a unique cultural essence.
• •Use Sensory and Evocative Language: Write copy that makes the reader feel the sun, the water, and the soft fabric. Use words like "sun-kissed," "earthy," "woven," "embrace," and "serene" to transport the audience to the world of La Jagua.
• •Speak to a Community, Not Just Customers: Use inclusive language like "our La Jagua women," "join our tribe," or "you." Foster a sense of belonging by making the audience feel like they are part of a shared identity rooted in nature and authentic living.
• •Maintain a Warm and Approachable Voice in All Communications: From automated emails to Instagram DM responses, the tone should remain consistent. Avoid overly corporate or generic language. Keep it personal, warm, and helpful.
• •Balance Lifestyle with Product: While the product is the hero, the copy should sell the feeling and the lifestyle first. Frame the swimwear as the uniform for a life well-lived—one filled with travel, nature, and self-confidence. The copy should sell the dream, and the product is the key to unlocking it.

Percepción Social

Perceived as a high-quality, aesthetically pleasing, authentic, and trustworthy brand. It is seen as a niche and desirable boutique label for those who value design, origin, and quality over fast fashion.

Ejemplos de Copy

• •Woven with the Caribbean sun and Colombian soul. Our [Bikini Name] isn't just swimwear; it's a piece of our home, made for your adventures. #LaJagua #MadeInColombia #NaturalBeauty
• •Headline: Crafted by Hand, Inspired by Nature. Sub-headline: Discover swimwear that feels like a second skin. Designed and made with love in Colombia.
• •The [Product Name] top is an ode to simplicity and perfect form. With adjustable straps for your ideal fit and fabric that embraces you, it’s designed for long days of sun and sea. Ethically crafted by local artisans in Colombia, it’s a piece you’ll treasure for summers to come.
• •Subject: Just Landed: The Colors of Colombia
• •From our hands to your suitcase. ✨ This is how your favorite bikini is born. #HechoEnColombia #Swimwear #Artisanal #LaJagua