Brand Tone

Supportive & Community-Oriented, Informative & Helpful, Friendly & Approachable, Proudly Local (Québécois), Trustworthy

Brand Values

• •Localism: Promoting and facilitating local purchasing is a core value.
• •Community Support: Helping local merchants thrive and connecting them with consumers.
• •Accessibility/Convenience: Making it easier for people to find dairy products in their neighborhoods.
• •Collaboration: Working with local stores and promoting various dairy brands available through them.
• •Quality of Local Products: Implicitly values the quality of dairy products offered by local Quebec producers and retailers.

Best Practices

• •Always Emphasize "Local": Ensure that the support for local Quebec merchants and products is a consistent thread in all communications. Use terms like "neighborhood," "your local store," "Quebec dairy," etc.
• •Maintain a Helpful and Positive Voice: Frame messages around how Laitiers.ca helps both consumers (find products) and retailers (gain visibility). Keep the tone upbeat and supportive.
• •Speak the Community's Language: While this report is in English, the brand's actual communication is in French. Continue to use authentic, local Quebec French in public-facing content to resonate with the target audience. If expanding, ensure culturally appropriate translations.
• •Be Transparent about NPO Status: Subtly remind the audience that Laitiers.ca is a non-profit initiative dedicated to community benefit. This builds trust and differentiates from purely commercial platforms.
• •Show, Don't Just Tell: Use visuals (photos/videos of local stores, products, happy customers/retailers if possible) and storytelling (brief features on local dépanneurs) to bring the community aspect to life, reinforcing the supportive and friendly tone.

Social Perception

Laitiers.ca is likely perceived positively by those who prioritize supporting local economies and small businesses in Quebec. Users of the platform would likely see it as a helpful resource for finding specific dairy products nearby. The NPO status likely lends credibility and an image of being community-first. For the retailers listed, Laitiers.ca is probably seen as a welcome promotional support system.

Copy Examples

• •Facebook Post (Community Focus): "Craving fresh, local yogurt? 🍦 Your neighborhood dépanneur has you covered! Use Laitiers.ca to find the closest store stocking your favorite Quebec dairy brands. Let's support our local heroes! #ShopLocalQuebec #LaitiersDuCoin #DairyLove"
• •Website Banner (Informative & Helpful): "Find Your Favorite Dairy, Faster! Laitiers.ca connects you to local Quebec stores. Supporting our community, one click at a time."
• •Contest Announcement (Engaging & Friendly): "WIN a month of delicious Quebec cheese! 🧀 Tell us your favorite local dairy product in the comments below & tag the dépanneur where you buy it! Link in bio to discover more local gems on Laitiers.ca. #ConcoursLaitiers #FromageQC #SupportLocal"
• •Retailer Spotlight (Supportive): "Meet the friendly faces at [Dépanneur Name]! 👋 They're dedicated to bringing you the best Quebec dairy. Find them and other great local stores on Laitiers.ca. #OurLocalMerchants #CommunityStrong #QuebecDairy"
• •Informative Ad (Trustworthy & Local Pride): "Choosing local means choosing community. Laitiers.ca, a non-profit, makes it easy to find and support your neighborhood dairy retailers across Quebec. Quality products, close to home. Visit Laitiers.ca today."