Brand Tone

Romantic & Whimsical, Feminine & Empowering, Aspirational yet Accessible, Joyful & Authentic, Conscious (emerging)

Brand Values

• •Joy and Inspiration
• •Authenticity
• •Thoughtful Design & Careful Curation
• •Feminine Confidence
• •Community & Connection
• •Sustainability (aspiring)
• •Accessible Quality

Best Practices

• •Develop a "Voice & Tone" Guide: Document key brand words (e.g., whimsical, dreamy, authentic, joyful, confident, light-hearted, effortless), sentence structures (e.g., often uses evocative and slightly descriptive language), and emoji usage. Share this with anyone creating content.
• •Prioritize "Feeling" over Features: While details are important, focus copy on how the clothing makes the wearer *feel* (e.g., beautiful, confident, joyful, authentic, like a fairy) and the experiences it enables (e.g., creating memories, romanticizing life).
• •Maintain Visual-Copy Cohesion: Ensure the romantic, whimsical, and light-hearted tone of the copy is consistently reflected in the photography and videography style across all platforms. Soft lighting, natural settings, and joyful expressions should match the words.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, slightly whimsical, and supportive tone. Address concerns with empathy while reinforcing brand values like connection and authenticity.
• •Weave in Values Subtly: While the primary aesthetic is romantic, subtly incorporate messaging about sustainable practices or the joy of authentic living where appropriate, ensuring it feels genuine and not forced (e.g., "Thoughtfully made for your most authentic moments").

Social Perception

Aesthetically Pleasing but Potentially Inconsistent Quality, Mixed Feelings on Value, Influencer-Driven, Emerging Brand with Trust Questions

Copy Examples

• •Instagram Post (New Collection): "Step into a daydream ☁️✨ Our new 'Whispers of Spring' collection has arrived, filled with ethereal fabrics and silhouettes that dance with every move. Discover pieces designed to make you feel effortlessly beautiful and joyfully authentic. Tap to explore or visit LAITCollection.com. #LaitCollection #SpringRomance #DreamyDresses #FeminineStyle #NewCollection"
• •Product Description (Mommy & Me Dress Set): "Create cherished moments in coordinating style. Our 'Amelie' Mommy & Me dress set is crafted from the softest floral cotton, designed for twirls, laughter, and living your most authentic life together. Thoughtfully made, because connection is everything. Shop now and foster your own beautiful story. #LaitMommyAndMe #AuthenticLiving #JoyfulConnections"
• •Facebook Ad (Brand Awareness): "At LAIT Collection, we believe clothing is more than just fabric – it's a feeling. Inspired by French vintage charm and a desire for a more conscious closet, we offer whimsical, dreamy pieces that empower you to embrace your unique femininity. Live lightly, love deeply. Discover your LAIT story today at laitcollection.com. [Video showcasing flowing dresses and joyful moments]"
• •TikTok Caption (Styling Video): "Your sign to romanticize your everyday ✨ Turning a simple Tuesday into a fairytale with our 'Eloise' midi dress. Effortless chic for a coffee run or a garden wander. How would you style yours? Use code TIKTOK15 for a treat! #LaitCollection #Cottagecore #RomanticStyle #EverydayMagic #OOTDInspo #FeminineEnergy"
• •Email Subject Line (Sale): "A Little Lightness for Your Wardrobe ✨ Our Mid-Season Sale Starts Now! Email Body Snippet: Darling, find joy in the little things – like a perfect dress at a perfect price. For a limited time, enjoy [X]% off selected romantic styles from LAIT Collection. Curated with love, designed to inspire. [Link to Sale Page]"