Brand Tone

Celebratory, proud, engaging, and culturally resonant. The tone should evoke a sense of joy, community, and Puerto Rican pride.

Brand Values

• •Puerto Rican pride
• •Cultural heritage
• •Joyful social connections
• •Originality
• •Celebration of community

Best Practices

• •Use inclusive language that resonates with Puerto Rican culture and heritage.
• •Incorporate common Puerto Rican phrases and expressions to foster a sense of familiarity and connection.
• •Emphasize the brand's role in creating joyful and engaging social experiences.
• •Maintain an enthusiastic and celebratory tone when highlighting the cultural significance of products.
• •Ensure all copy is accessible and understandable to both native Spanish speakers and those less familiar with the language.

Social Perception

The brand is perceived as a source of Puerto Rican pride, fostering joyful social interactions and celebrating the island's unique cultural heritage.

Copy Examples

• •¡Celebra tu herencia con nuestra colección exclusiva, diseñada para resaltar el encanto de la Isla del Encanto!
• •Reúne a tus seres queridos y comparte momentos inolvidables con nuestros juegos, creados para fortalecer los lazos y celebrar nuestra cultura.
• •Descubre la magia de Puerto Rico en cada detalle de nuestros productos, elaborados con pasión y dedicación para capturar la esencia de nuestra isla.
• •¡Únete a la fiesta! Nuestros productos son la excusa perfecta para celebrar la vida, la amistad y el orgullo de ser puertorriqueño.
• •From our hearts to your hands, each product is a testament to the beauty and vibrancy of Puerto Rican culture. Let's celebrate together!