Brand Tone

Elegant & Refined, Calm & Serene, Authentic & Passionate, Aspirational yet Attainable, Nature-Connected

Brand Values

• •Quality Craftsmanship
• •Natural Materials
• •Sustainability
• •Comfort & Well-being
• •Timeless Design
• •Understated Luxury

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Elegant & Refined, Calm & Serene, Authentic & Passionate, Nature-Connected) with examples of 'do's and don'ts' for language, sentence structure, and vocabulary. Share this with anyone creating content.
• •Focus on Sensory Language: Use words that evoke the feel, texture, and experience of the products (e.g., 'soft,' 'breathable,' 'gentle,' 'crisp,' 'warm'). This aligns with the tactile nature of home textiles and the brand's emphasis on comfort.
• •Prioritize Storytelling: Share the story behind the materials, the craftsmanship, or the inspiration for a collection. This reinforces authenticity and passion. For example, talk about the journey of flax to linen.
• •Maintain Visual-Verbal Harmony: Ensure that the copy always complements the elegant, natural, and serene imagery used on the website and social media. The words should paint a picture that matches the visuals.
• •Engage with Empathy and Sophistication: In customer interactions (comments, DMs, reviews), respond with the same calm, refined, and helpful tone. Address queries thoughtfully and reinforce the brand's commitment to quality and customer satisfaction.

Social Perception

High-Quality Provider, Aesthetically Pleasing, Comfort-Oriented, Trustworthy, Investment in Home

Copy Examples

• •Product Description (Linen Bedding): "Drift into serene slumber with our pure linen bedding. Woven from the finest European flax, each piece offers unparalleled softness that only improves with time. Experience the breathable comfort and timeless elegance that transforms your bedroom into a tranquil retreat. Sleep beautifully, live naturally."
• •Instagram Caption: "Sun-drenched mornings and the gentle touch of pure linen. Our latest collection invites you to embrace slow living and find beauty in every detail. Discover the art of comfortable elegance. ✨ #LaingHome #LinenLove #NaturalLiving #HomeSanctuary"
• •Email Subject Line (New Collection): "Inspired by Nature: Discover New Arrivals from Laing Home"
• •Facebook Ad Copy: "Elevate your everyday with Laing Home. From luxurious linen bedding to soft, absorbent towels, our thoughtfully crafted essentials bring comfort and timeless style to your sanctuary. Shop now and feel the difference of natural quality."
• •Website Banner Text: "Crafting Comfort, Naturally. Explore our collection of premium linen home essentials."