Brand Tone

empowering, friendly, and enthusiastic

Brand Values

• •Empowerment
• •Personal Connection
• •Passion for Fashion
• •Community

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from a product description to a social media caption, should reinforce the core message of making the customer feel confident, beautiful, and empowered.
• •Keep it Personal and Relatable: Continue using a first-person voice from "Kayla" in key communications like emails and "About Us" sections. Sharing the story behind the brand builds a stronger connection than corporate-sounding copy.
• •Use Enthusiastic and Positive Language: Incorporate upbeat and encouraging words like "amazing," "fabulous," "love," and "confident." Use emojis like "✨", "💕", and "😊" to maintain a friendly and approachable feel on social media.
• •Foster a Community Feel: Address your audience directly with "you" and "your." Ask questions in social media posts to encourage engagement and make customers feel like they are part of the Lainey's Boutique family.
• •Stay Visually Consistent: Ensure the photography and graphic style across all platforms match the brand's vibrant, trendy, and positive vibe. The visuals should always complement the empowering and friendly tone of the copy.

Social Perception

The public perception of Lainey's Boutique appears to be positive, shaped by its direct interactions with customers. The brand is perceived as a source of cute, trendy, and accessible fashion, with authenticity and trustworthiness stemming from its personal story. Customers see it as a place to find unique pieces that will make them feel good.

Copy Examples

• •Stop scrolling! ✋ Your new favorite shacket just dropped. ✨ The Pink Aztec Shacket is here to make you feel as amazing and confident as you are. Perfect for a casual coffee run or a night out with the girls. Get yours before it es gone! #LaineysBoutique #ShacketSeason #FeelBeautiful
• •Wear Your Confidence. ✨ Discover collections designed to make you feel empowered and beautiful, every single day.
• •A little love from Lainey's is heading your way! 💌
• •Inspired by the ultimate girl-power anthem, this graphic tee is all about fun, freedom, and friendship. Made from ultra-soft cotton, it es not just a shirt esit es a mood. Pair it with your favorite denim and get ready to take on the world. Because at Lainey's, we believe every day is a good day to feel fabulous.
• •Tired of clothes that don't make you feel amazing? At Lainey's Boutique, we get it. Founded by a mom with a passion for fashion, our boutique is for every woman who wants to find her sparkle. ✨ Shop our collections of hand-picked styles that are sure to make you feel confident and beautiful. FREE shipping over $100! Shop Now.