Brand Tone

Playful & Humorous, Energetic & Vibrant, Approachable & Unpretentious, Experimental & Creative, Bold & Unapologetic

Brand Values

• •Flavour & Quality
• •Experimentation & Innovation
• •Good Times & Fun
• •Community & Inclusivity
• •Authenticity (Brighton Born)
• •Care & Safety
• •Cultural Contribution & Relevance

Best Practices

• •Embrace the Brighton Spirit: Consistently infuse copy with the vibrant, slightly rebellious, and creative energy associated with Brighton. Use local landmarks or cultural references where appropriate, even if subtly.
• •Prioritize "Good Times": Frame product descriptions and social posts around the experience of drinking the beer – social connection, enjoyment, and fun – rather than just technical brewing details.
• •Use Playful & Engaging Language: Don't be afraid of puns, witty remarks, and a slightly informal, conversational style. Keep sentences relatively short and punchy, especially for social media.
• •Be Visually Consistent: Ensure that the visual elements accompanying the copy (photos, videos, graphics) match the bright, energetic, and sometimes "zany" aesthetic of the brand.
• •Show, Don't Just Tell, Experimentation: When talking about new or experimental brews, highlight the unique ingredients or flavour profiles in an exciting way. Make it sound like an adventure for the palate.

Social Perception

Trendy & Modern, Flavourful & Interesting Beers, Strong Local Presence, Good for Social Occasions, Concerns about Homogenization/Ownership

Copy Examples

• •⚠️ WARNING: May cause extreme flavour satisfaction! ⚠️ Our North Laine Brewhouse has been at it again, cooking up [Beer Name], a [Style - e.g., hazy IPA with experimental hops] that's as bold and Brighton as we are. Limited run, maximum vibes. Grab it before it's history! #LaineBrewCo #BrightonBeer #ExperimentalBrew #CraftBeer #NewRelease #GoodTimesBrewing
• •Meet Mangolicious: Your tastebuds' tropical holiday. 🥭☀️ This isn't just a beer; it's a fruit machine of flavour, rooted in the playful chaos of Brighton Pier. Seriously refreshing, seriously sessionable. Ready for a sip of sunshine? Shop now! [Link] #Mangolicious #LaineBrewCo #PaleAle #TropicalVibes #BrightonInABeer
• •(Fast-paced montage: brewing, people laughing in pubs, clinking glasses, Brighton scenery) Voiceover/Text: Born in Brighton. Brewed for good times. We're Laine Brew Co. We don't do boring. We do flavour. We do experimentation. We do YOUR new favourite beer. Find us in your local Laine pub or online. #LaineBrewCo #FlavourExperimentationGoodTimes #CraftNotCrafty #BeerLove
• •Your January just got JUICY. 💦 Get £4 pints of all Laine core beers ALL MONTH LONG with the Pubbl app! 🍻 Yep, you heard right. Download Pubbl, find your nearest Laine pub, and let the good times (and savings) roll. Tag a mate who needs this! #LaineBrewCo #PubblApp #WetJanuary #BeerDeals #CraftBeerBargain
• •Wear your love for good beer! 🤘 Our latest merch drop is here, featuring fresh tees, totes, and more – all with that classic Laine vibe. Perfect for gifting or just treating your awesome self. Brighton style, delivered to your door. Shop the collection: [Link] #LaineBrewCoMerch #CraftBeerStyle #BrightonFashion #GoodTimesSwag