Brand Tone

Confident & Bold, Sensual & Alluring, Empowering, Luxurious & Glamorous, Direct & Unapologetic, Playful & Edgy

Brand Values

• •Self-Expression & Individuality
• •Confidence & Empowerment
• •Quality Craftsmanship & Design
• •Femininity & Sensuality
• •Exclusivity & Desirability
• •Body Positivity

Best Practices

• •Embrace Evocative Language: Use strong verbs and descriptive adjectives that appeal to the senses and emotions (e.g., 'ignite,' 'unleash,' 'magnetic,' 'irresistible,' 'velvet').
• •Focus on the Feeling, Not Just the Feature: Highlight how the garment will make the wearer feel (confident, powerful, desired, luxurious) rather than just its material or cut.
• •Maintain an Aura of Exclusivity and Confidence: Language should be self-assured, bold, and sometimes a little daring. Avoid hesitant or overly soft phrasing.
• •Speak Directly to Your Empowered Audience: Address the customer as someone who is already confident and knows what she wants, or aspires to that state. The copy should affirm her power.
• •Ensure Visual-Textual Cohesion: The copy must always align with the glamorous, sensual, and high-quality imagery associated with the brand. The words should enhance the visual story, not contradict it.

Social Perception

Aspirational & High-End, Sexy & Provocative, Confidence-Boosting, Good Quality, Empowering for some, Potentially Niche for others, Strong Visual Identity, Influencer Association

Copy Examples

• •Unleash the fire within. Our latest collection isn't just worn, it's felt. Command the room before you even say a word. ✨ #LainaRauma #SensualPower
• •Own the sun. Steal the scene. Laina Rauma Swim: Where glamour meets the water.
• •More than a dress, it's a statement. Designed for nights you'll never forget and entrances they'll always remember. Dare to be unforgettable.
• •Your allure, elevated. Discover new arrivals designed to make you feel as incredible as you are. The Laina Rauma signature, reimagined.
• •Luxury isn't just for going out. Indulge in exquisite comfort and effortless glamour, even when no one's watching. Because you deserve it. #LainaRaumaLoungewear #SelfLove