Brand Tone

fun, playful, humorous, and bold

Brand Values

• •Originality & Uniqueness
• •Quality
• •Fun & Humor
• •Customer Happiness/Experience
• •Expressing Individuality
• •Capturing the Spirit of Los Angeles

Best Practices

• •Embrace Humor Consistently: Inject playfulness and humor into all copy, from product descriptions and social media posts to email marketing. Keep it light-hearted and aligned with the "guaranteed to get a laugh" promise.
• •Highlight Originality and Quality: Continuously remind customers that they are getting an "original" LA IMPRINTS design made with quality materials. This reinforces value beyond just the novelty.
• •Use Bold and Confident Language: The brand is about standing out. The copy should reflect this with energetic, confident, and direct language. Avoid being timid or overly formal.
• •Focus on the Experience: Describe the fun, the reactions, and the memorable moments customers will have wearing the t-shirts. Sell the experience, not just the product.
• •Engage with Playfulness on Social Media: Use visuals that showcase the fun aspect of the shirts. Run contests for "funniest photo," and use witty captions and responses to comments to maintain the playful persona.

Social Perception

fun, humorous, and good for parties or as gag gifts

Copy Examples

• •Headline: Beach Body Ready? We've Got You Covered (Literally!). Body: Ditch the diet, grab an LA IMPRINTS bikini tee! All the fun, none of the sand where it shouldn't be. Shop now for laughs guaranteed!
• •Headline: Warning: May Cause Uncontrollable Laughter & Jealous Stares. Body: Our original bikini cover-ups aren't for the faint of heart. Perfect for parties, gag gifts, or just making a statement. Are you bold enough?
• •Headline: Officially The Easiest Way To Get A Bikini Bod. Body: High-quality cotton, hilarious designs, and instant confidence. LA IMPRINTS: Making beach days fun since '96.
• •Headline: Turn Heads & Raise Eyebrows. Body: Life’s too short for boring beachwear. Rock an LA IMPRINTS original and own the spotlight. P.S. Some even come with their own bling!
• •Headline: The Perfect Gift For The Person Who Has Everything (Except a ridiculous bikini t-shirt). Body: Give the gift of laughter! With over 60 unique, playful designs, you're sure to find their new favorite party tee.