Brand Tone

Friendly, Whimsical, Passionate, Personal, and Approachable.

Brand Values

• •Creativity & Originality
• •Joy & Positivity
• •Quality & Care
• •Sustainability
• •Local Production/Support Local
• •Passion for Illustration

Best Practices

• •Always Channel Isa's Voice: Write as if Isa, the artist, is speaking directly to the audience – with passion, warmth, and a personal touch. Keep it authentic to her story.
• •Embrace Whimsy and Joy in Language: Use descriptive and evocative words that reflect the playful and positive nature of the illustrations. Words like magical, charming, delightful, bursting with color, heartfelt can be effective.
• •Highlight Core Values Naturally: Weave in mentions of originality, sustainability, care, and local craftsmanship where relevant, rather than making them sound like corporate mandates. For example, Our notebooks are printed on recycled paper because we love our planet as much as we love pretty patterns!
• •Maintain Visual-Verbal Consistency: Ensure the tone of the copy always matches the colorful, friendly, and whimsical visual identity of the brand. The words should feel like they belong with the images.
• •Engage Personally and Appreciatively: In all communications, especially on social media, respond to comments and messages with genuine warmth and gratitude. Use emojis where appropriate to enhance the friendly and approachable feel. Address customers by name when possible.

Social Perception

Customers: Perceive the brand as offering beautiful, unique, and high-quality illustrated products. They appreciate the artistic style and the personal touch. The sustainability efforts are also a positive point for those who notice them. Engagement on social media shows a loyal and appreciative customer base. General Public: For those unfamiliar with the brand, the initial perception based on the online presence would be that of an independent artist creating charming and colorful illustrative work. The Shopify URL indicates an e-commerce business. The consistent aesthetic across platforms builds a clear identity.

Copy Examples

• •Instagram Post (New Product - Notebook): Sprinkle a little joy on your daily notes! ✨ Our new [Product Name] notebook, bursting with whimsical [Theme, e.g., forest creatures], is here to make your ideas bloom. Illustrated with love by Isa and printed on eco-friendly paper, because we care! 🌿 Shop yours now and let the creativity flow! #LaIlustrativa #IllustratedGoods #NewCollection #WhimsicalArt #SupportSmallBusiness
• •Facebook Ad (General Brand Awareness): Hello color lovers! 💖 Discover La Ilustrativa, where Isa's hand-drawn illustrations come to life on art prints, stationery, and charming home goods. Each piece is crafted with passion in Spain, bringing a touch of whimsy and warmth to your world. Brighten your day, sustainably! Visit our shop: [Link] #ArtPrints #StationeryLove #UniqueGifts #IllustratedByIsa #JoyfulLiving
• •Website Banner (Homepage): Welcome to La Ilustrativa! Original Illustrated Goods, Crafted with Love & Care by Isa. Bringing Color and Joy to Your Everyday.
• •Email Newsletter (Highlighting Sustainability): Subject: Little Details, Big Love (for you & our planet!) 🌍 Hi [Customer Name], Did you know that when you choose a piece from La Ilustrativa, you're not just getting a unique illustration? You're also supporting our commitment to sustainability! From eco-conscious packaging to locally sourced materials where possible, Isa pours her heart into every detail. Explore our latest joyful creations! [Link to Shop]
• •Product Description (Art Print): Let this vibrant '[Print Name]' art print bring a smile to your space! Lovingly illustrated by Isa, this piece captures [Describe the scene/elements, e.g., a mischievous fox surrounded by blooming wildflowers]. Printed on high-quality, sustainable paper, it’s a little piece of art designed to spark joy and imagination. Perfect for adding a whimsical touch to your favorite corner.