Brand Tone

Approachable, Relatable, Caring, Conscious, Professional, Quality-Oriented, Inspiring, Empowering, Authentic

Brand Values

• •Veganism
• •High-Quality Ingredients
• •Care & Gentleness
• •Accessibility/Affordability (for quality)
• •Sustainability (emerging)
• •Passion & Personal Connection

Best Practices

• •Channel Laila's Voice (Authenticity is Key): Since the brand is so closely tied to Laila Bagge, the copy should consistently reflect her perceived persona: approachable, honest, caring, with a touch of glamour and expertise. Use "I" and personal anecdotes where appropriate, as if Laila is speaking directly to the customer.
• •Emphasize "Vegan" and "Caring" Consistently: These are core values and should be woven into product descriptions, social media posts, and ads. It’s not just a feature, but a foundational belief of the brand.
• •Balance "Quality/Exclusive" with "Accessible/Relatable": Highlight the premium ingredients and efficacy, but maintain an inclusive and down-to-earth tone. Avoid overly technical jargon unless explained in simple terms. The message is luxury that everyone can feel good about using.
• •Engage and Build Community: Use a conversational and inviting tone, especially on social media. Ask questions, respond to comments, and make customers feel like they are part of a supportive beauty community. This aligns with Laila's influencer status.
• •Visual and Textual Harmony: Ensure the visuals (clean, bright, often featuring Laila or natural elements) match the caring, quality-conscious, and approachable tone of the copy. Consistency across all touchpoints reinforces brand identity.

Social Perception

Trusted due to Laila Bagge's Persona, Positive Association with Vegan and Quality Ingredients, Seen as a Celebrity Brand, Emerging Brand Awareness, Generally Positive but Awaiting More Widespread User Reviews

Copy Examples

• •Instagram Post (Image: Laila smiling, holding a bottle of shampoo): My hair has been through *a lot* with all the years of styling! ✨ That's why I poured my heart into creating a haircare line that's not only 100% vegan but truly *cares* for your hair. Gentle, effective, and packed with goodies like Argan oil to bring your locks back to life. Ready for your best hair day, every day? #LailaBaggeBeauty #VeganHaircare #HairRescue #MadeWithLove
• •Facebook Ad (Carousel showing different hair products): Tired of compromising between vegan values and high-performance haircare? So was I! Introducing Laila Bagge Beauty: luxurious, 100% vegan formulas with exclusive ingredients designed to nourish, protect, and give your hair incredible shine – no matter your hair type! Swipe to discover your new hair hero. Shop now for free shipping over 300 SEK! [Link] #VeganBeauty #QualityHaircare #LailaBagge #SwedishBeauty #CrueltyFree
• •Product Page Snippet (for a conditioner): Give your hair the loving care it deserves. Our [Product Name] Conditioner, infused with Moroccan Argan Oil and Aloe Vera, deeply moisturizes and detangles, leaving your hair feeling silky soft and looking radiant. 100% vegan, 100% kind to your hair. Because healthy hair is happy hair! #HappyHair #VeganConditioner #ArganOilMagic
• •TikTok Video Concept (Laila quickly showing her hair routine): (Voiceover, upbeat and friendly) Quick hair refresh with my faves! ✨ This [Dry Shampoo name] is a lifesaver on busy days – instantly fresh and 100% vegan, of course! And a little spritz of [Hairspray name] to keep it all in place. What are your go-to hair saviours? Let me know! 👇 #HairTok #VeganStyling #LailaBaggeBeauty #QuickHair
• •Newsletter Subject Line: Unlock a Special Treat: Your Hair Will Thank You, Laila xx (Body Snippet): Hey beautiful, I wanted to share a little something special with you. As someone who knows the struggles of keeping hair healthy and vibrant, I created Laila Bagge Beauty with love and the very best vegan ingredients... [Read more about our philosophy + special offer]