Brand Tone

aspirational yet accessible, friendly, and customer-centric

Brand Values

• •Accessibility & Affordability
• •Empowerment
• •Customer Delight/Happiness
• •Trendiness & Variety
• •Quality & Craftsmanship
• •Direct-to-Consumer Focus

Best Practices

• •Emphasize 'Affordable Luxury': Continuously balance the message of trendiness and quality with affordability. Use phrases like 'designer-inspired at great prices,' 'style without the splurge,' or 'look like a million without spending it.'
• •Use Empowering Language: Words and phrases should make the customer feel confident and beautiful. Examples: 'express your unique style,' 'unleash your inner sparkle,' 'designed for the modern woman,' 'celebrate yourself.' This aligns with their stated value of fashion being the right of every woman.
• •Maintain a Friendly & Approachable Voice: Write as if you're talking to a friend who loves fashion. Use contractions, exclamation points where appropriate, and a generally warm, inviting tone. Directly address the customer ('you,' 'your').
• •Highlight Indian Artistry (Subtly if not a main campaign): Weave in mentions of 'Indian artisans,' 'handcrafted details,' or 'heritage-inspired designs' when relevant to reinforce the brand's connection to craftsmanship and its direct-to-consumer model.
• •Focus on Customer Happiness & Benefits: Frame product descriptions and promotional copy around how the jewelry will make the customer feel or the problems it solves (e.g., 'the perfect finishing touch,' 'elevate any outfit,' 'gift-ready'). Reinforce the brand's commitment to customer satisfaction as stated in their 'About Us'.

Social Perception

Positive Reputation, Fashionable & Trendy, Value for Money, Accessible, Trustworthy, Minor Concerns

Copy Examples

• •Headline: Unlock Your Shine. ✨ LAIDA jewels that won't break the bank. Body: You deserve to dazzle every day! Discover our latest collection of handcrafted fashion jewelry, designed to make you feel fabulous without the fuss. Shop stunning Jhumkas, sparkling studs, and statement necklaces at prices you'll love. Because every woman deserves her moment. CTA: Find Your Sparkle – Shop Now!
• •Headline: From Artisan Hands to Yours. ❤️ Affordable Glamour by LAIDA. Body: We believe beautiful jewelry tells a story. At LAIDA, we partner with talented Indian artisans to bring you unique, high-quality designs at direct-to-you prices. Express your style, celebrate your spirit. CTA: Discover Artisan Collections!
• •Headline: Wedding Bells & LAIDA Sparkle! Perfect Bridesmaid Gifts Await. Body: Making your special day even more memorable! Treat your bridesmaids to stunning LAIDA jewelry they'll cherish. From elegant earrings to beautiful necklace sets, find the perfect thank you gifts. Special discounts available for your bridal party! CTA: Glam Your Tribe – Enquire Today!
• •Headline: New Arrivals Alert! 🔥 Hottest Trends, Coolest Prices. Body: Don't just follow trends, set them! Our new LAIDA collection is here, packed with the latest fashion jewelry and hair accessories you’ve been dreaming of. Refresh your look instantly. CTA: Shop What's New!
• •Headline: Your Daily Dose of Dazzle. LAIDA – Where Fashion Meets Affordability. Body: Why wait for a special occasion? LAIDA brings you an exquisite range of jewelry perfect for everyday wear and those show-stopping moments. Feel confident, feel beautiful, feel you. And enjoy a free gift with every order! CTA: Explore Collections & Get Your Gift!