Brand Tone

Elegant, serene, and respectful; educational and encouraging.

Brand Values

• •Purity
• •Enlightenment
• •Patience
• •Discipline
• •Expertise
• •Heritage
• •Serenity
• •Support

Best Practices

• •Maintain a consistent use of glossary terms related to Chinese art and Gongbi techniques.
• •Emphasize the meticulous and detailed nature of Gongbi in descriptions.
• •Highlight the serene and enlightening aspects of the art form and its connection to Chinese heritage.
• •Use language that reflects patience, discipline, and the supportive learning environment.
• •Incorporate testimonials that showcase instructor expertise and positive student experiences.

Social Perception

A respected and trusted source for learning Gongbi painting and understanding Chinese art, known for its expert instruction, supportive community, and commitment to preserving artistic heritage.

Copy Examples

• •"Discover the serene beauty of Gongbi painting and unlock your artistic potential."
• •"Our expert instructors provide patient guidance in the meticulous art of traditional Chinese brushwork."
• •"Immerse yourself in a supportive learning environment where you can explore the rich heritage of Chinese art."
• •"Experience the enlightenment that comes with mastering the delicate details of Gongbi painting."
• •"Learn the art of patience and precision, and create stunning works of art steeped in tradition."