Brand Tone

personal, romantic, and whimsical. Friendly and approachable, like a creative friend.

Brand Values

• •Creativity and Self-Expression
• •Storytelling
• •Craftsmanship and Quality
• •Love and Connection
• •Individuality

Best Practices

• •Always Lead with Story: Whether it's the founder's story, the story of a custom piece, or the imagined story of the wearer, narrative should be at the heart of the copy.
• •Use Whimsical and Emotive Language: Incorporate words like "dream," "magic," "treasure," "sparkle," and "story" to maintain the romantic and personal tone.
• •Maintain a Personal, First-Person Voice: Write as "I" or "we" to maintain the feeling of a personal, approachable brand, as established in the "Our Story" section.
• •Connect Jewelry to Moments: Frame products not just as accessories, but as markers of significant life events, memories, and emotions (e.g., "for your I do's," "for the everyday joys").
• •Emphasize the "Handmade" Aspect: Consistently remind the audience of the craftsmanship and personal touch that goes into each piece, distinguishing the brand from mass-market competitors.

Social Perception

Authentic, small-batch, and artisanal. Perceived as a source for unique, meaningful, and personal jewelry, run by a passionate individual, fostering trust and connection.

Copy Examples

• •More than a ring, it's the beginning of your forever story. Handcrafted with love, for your love. Let's create a symbol of your unique journey, together. #LahcintaLoveStory
• •For the daydreamers and the story-keepers. Wear a little piece of magic, handcrafted to hold your memories close. What story will yours tell? #HandmadeJewellery
• •From a whisper of an idea to a tangible treasure. Each piece is born from passion and precious metals in our Melbourne studio. This isn't just jewelry; it's wearable art.
• •Celebrate you. Your triumphs, your dreams, your beautiful, unique self. You don't need a reason to sparkle. Treat yourself to a story you can wear.
• •Lahcinta: Where love and craftsmanship meet. We believe your jewelry should be as unique as your story. Discover our handmade designs or dream up your own. #LahcintaJewellery