Brand Tone

aspirational, confident, and luxurious

Brand Values

• •Quality and Purity
• •Empowerment and Confidence
• •Inclusivity
• •Customer Experience

Best Practices

• •Embrace "Royal" Language: Consistently use words like "kingdom," "queen," "royalty," "crown," and "throne" to reinforce the brand's luxurious and empowering identity.
• •Prioritize Visual Excellence: Ensure all visuals (photos and videos) are high-quality, polished, and reflect the premium nature of the product. Consistency in aesthetic across all platforms is key.
• •Educate on Quality: Regularly create content that explains the benefits of "raw hair," what "single donor" means, and how to maintain the hair for 5+ years. This positions the brand as a knowledgeable and trustworthy expert.
• •Showcase Real Queens: Continue to prominently feature user-generated content ("Customer Cams"). This builds a community, provides powerful social proof, and reinforces the brand's values of inclusivity and empowerment.
• •Engage with Confidence: Respond to comments and DMs in a way that is both helpful and aligned with the confident, aspirational tone. Address customers as "queens" and provide expert, assured answers to their questions.

Social Perception

The perception is that of a premium, perhaps expensive, but high-quality supplier of raw hair extensions.

Copy Examples

• •Elegance isn't an option, it's a standard. Introducing our Raw Cambodian Wavy extensions — where unparalleled quality meets timeless beauty. Ready to claim your throne? Tap to shop the Kingdom. #lahairkingdom #RawHair #LuxuryExtensions #DMVHair
• •Packing royalty for our queens 👑. Your crown is on its way! We source only the finest raw hair so you can rule your look, every single day. #rawhairextensions #smallbusiness #packanorderwithme #hairgoals #lahairkingdom
• •Confidence is your best accessory. At LA Hair Kingdom, we provide the crown. Our 100% raw hair extensions are an investment in your beauty and power. Sourced for longevity and flawlessness. Discover the difference quality makes. Shop Now. #InvestInYourself #RawHairDMV #BeautyEmpowerment
• •Your reign of beauty is about to get even better. For a limited time, enjoy 15% off our entire collection of premium raw hair extensions. It's more than hair; it's a statement. Elevate your style with the quality you deserve. #lahairkingdom #LuxuryForLess #HairSale
• •What does your dream hair look like? From silky straight to deep curls, the Kingdom has it all. Ask us anything about raw hair care, longevity, or finding your perfect match! #QandA #RawHairEducation #lahairkingdom