Brand Tone

Welcoming and Inclusive, Safety-Conscious and Educational, Community-Focused, Professional and Modern

Brand Values

• •Safety
• •Education
• •Inclusivity/Accessibility
• •Community
• •Quality
• •Family-Oriented

Best Practices

• •Prioritize "Welcoming and Inclusive" Language: Use words like "welcome," "everyone," "all skill levels," "newcomers," "family," and "community." Avoid jargon where possible, or explain it clearly for beginners.
• •Always Integrate "Safety and Education": Mention safety protocols, certified instructors, or educational aspects (like training included) in relevant communications, especially when targeting new shooters or promoting experiences.
• •Emphasize "Community": Use collective pronouns like "we" and "us." Talk about "our members," "our shooting family," or the "Lahache community." Encourage interaction and sharing experiences (where appropriate).
• •Maintain a "Professional yet Approachable" Voice: While highlighting modern facilities and expertise, keep the language accessible and friendly. For instance, instead of just saying "advanced ballistics," you might say "our range can accommodate various calibers for an advanced shooting experience."
• •Be "Enthusiastic and Engaging" (especially on social media): Reflect the fun seen on their TikTok. Use exclamation points appropriately, ask questions to engage the audience, and highlight the exciting aspects of the experience while always looping back to safety and responsible practices. Use hashtags that reflect these varied facets.

Social Perception

Positive Customer Reviews, Hub for Education and Experience, Modern and High-Quality Facility, Community Endorsed, Engaging Online, Unique Position

Copy Examples

• •Headline: Your First Shot Starts Here. Safe, Guided, Unforgettable. Body: Curious about shooting but don't know where to begin? Lahache Shooting Range welcomes you! Our "Pay to Shoot" packages include everything you need – safety training, equipment, and expert guidance. Discover a new skill in a supportive, state-of-the-art environment. Book your experience today! #LahacheShootingRange #FirstTimersWelcome #SafeShooting #Kahnawake
• •Headline: More Than a Range. It's Your Community. Body: At Lahache, we're building a community of responsible shooters. Whether you're training for precision or enjoying a shared passion, find your place at our family-owned range. Modern facilities, expert instruction, and a welcoming atmosphere for all. Join us! #ShootingCommunity #LahacheFamily #KahnawakeStrong #GunRange
• •Headline: Level Up Your Skills. Train with the Best. Body: Ready to refine your marksmanship? Lahache Shooting Range offers expert-led training and PAL courses in a top-notch facility. With 18 stalls and a 40-meter range, you have the space to grow. Safety and education are our priorities. Inquire about memberships and advanced training! #FirearmsTraining #Marksmanship #GunSafety #QuebecShooters
• •Headline: Fun, Safe, and Open to All! Experience Lahache. Body: Looking for an exciting and unique activity near Montreal? Lahache Shooting Range in Kahnawake offers thrilling "Pay to Shoot" experiences – no license required! Bring friends, family, or come solo. Our friendly instructors ensure a safe and memorable time. Check our TikTok @lahache_shooting_range for a peek at the fun! #ShootingExperience #MontrealActivities #Kahnawake #FunWithGuns (responsibly!)
• •Headline: Safety First, Always. Our Commitment to You. Body: At Lahache Shooting Range, your safety is paramount. From our certified instructors and comprehensive safety briefings included in every beginner package to our meticulously maintained, modern facility, we provide a secure environment for everyone. Learn, train, and shoot with confidence. #SafetyFirst #ResponsibleGunOwnership #SecureRange #LahacheCares