Brand Tone

Empowering, Community-focused, Elegant & Sophisticated, and Modern

Brand Values

• •Female Empowerment & Support
• •Community
• •Quality/Luxury (accessible luxury)
• •Cultural Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Laha's tone (Empowering, Elegant, Community-Focused, Modern), including do's and don'ts for language, specific empowering keywords, and the overall feeling the copy should evoke.
• •Prioritize "Empowerment" and "Community": Consistently weave messages of female support, strength, and unity into product descriptions, social media captions, and website content. Use phrases like "celebrate your strength," "unite," "support each other."
• •Use Elegant and Descriptive Language: When describing products, focus on the quality of materials, the feel of the fabric, and the sophistication of the designs (e.g., "luxurious velvet," "lightweight crepe," "contemporary silhouette").
• •Maintain a Respectful and Inclusive Tone: Given the focus on modest wear and female empowerment, ensure all copy is respectful, inclusive, and avoids potentially alienating language. Highlight the blend of tradition and modernity.
• •Be Authentic and Transparent: While the brand aims for an aspirational feel, authenticity is key. This includes being clear in policies (like returns/exchanges) and accurately representing products. If addressing the mixed online trust signals is deemed necessary, do so transparently while reinforcing brand values.

Social Perception

Mixed, ranging from positive recommendations to cautionary trust scores, indicating an emerging brand building its presence.

Copy Examples

• •Headline: Laha: Weaving Elegance, Uniting Women. Body: Discover abayas and modest wear designed to celebrate your strength and style. Join a community where every woman's impact begins with empowering one another. #LahaWoman #ElegantEmpowerment
• •Headline: The Art of Modesty, Redefined. Body: At Laha, an abaya is more than an attire; it's a statement. Experience luxurious fabrics and contemporary designs that speak to your unique spirit. Crafted for the modern woman, inspired by tradition. #LahaStyle #ModernModesty
• •Headline: Your Space. Your Style. Your Laha. Body: We believe in the beauty of individuality and the power of support. Explore our collections and find pieces that let you shine. Because when women unite, a revolutionary movement begins. #LahaCommunity #BeYoutiful
• •Headline: Feel the Difference. Embrace the Elegance. Body: From the soft touch of velvet to the light drape of crepe, each Laha piece is a sensory experience. Choose to receive yours with our signature Arabic scent or opt for unscented simplicity. Your journey, your choice. #LahaLuxury #ScentOfStyle
• •Headline: Dress with Intention. Live with Impact. Body: Laha is more than a fashion brand; it's a commitment to empowering women. Every stitch, every design, is a step towards celebrating you. Shop our latest collection and be part of the Laha story. #LahaImpact #FashionWithPurpose