Brand Tone

Passionate & Principled, Bold & Unapologetic, Irreverent & Witty, Artisanal & Creative, Authentic & Transparent, Community-Focused & Inclusive

Brand Values

• •Veganism
• •Ethical Sourcing
• •Environmentalism & Sustainability
• •Social Justice & Feminism
• •Quality & Flavor Innovation
• •Community Engagement
• •Anti-Capitalist Ethos (within a capitalist system)

Best Practices

• •Embrace Boldness with Purpose: Don't shy away from political or social commentary where relevant, but ensure it aligns with the core values of justice, veganism, and ethics. The tone should be confident and principled, not preachy.
• •Infuse Wit and Irreverence: Use clever wordplay, humor, and a slightly rebellious spirit to make the copy engaging and memorable. Avoid generic or overly corporate language.
• •Prioritize Authenticity and Transparency: Write in a genuine voice that reflects Lagusta Yearwood's passion and the brand's journey. Be open about sourcing, challenges, and the "why" behind the brand.
• •Highlight Artisanal Craftsmanship and Flavor: Use vivid, sensory language to describe the unique flavor combinations and the handmade nature of the products. Emphasize the "mind-blowing" taste experience.
• •Speak to the Community, Not Just Consumers: Foster a sense of connection and shared values. Address the audience as intelligent individuals who care about the same issues the brand champions. Reinforce the idea that choosing Lagusta's is an act of "eating your values."

Social Perception

Highly Respected & Admired, Unique & Trailblazing, Authentic & Trustworthy, A Destination, Provocative (in a good way), Community Hub

Copy Examples

• •Instagram Post (Image: A vibrant, uniquely flavored chocolate bar): This isn't just chocolate. It's a small rebellion in a wrapper. Vegan, ethically sourced, and bursting with [flavor description, e.g., 'smoky paprika and freeze-dried corn that'll make your tastebuds sing protest songs']. Because delicious can also be defiant. #LagustasLuscious #EthicalChocolate #VeganAF #FlavorRebellion #EatYourValues
• •Website Homepage Snippet: We make heartbreakingly delicious artisanal chocolates for a world that needs more sweetness and a lot more justice. 100% vegan, fiercely ethical, and crafted with passion in New Paltz, NY. Taste the revolution. [Shop Now Button]
• •Product Description (e.g., for "Anatomical Hearts"): Wear your heart on your... well, just eat it. These aren't your average Valentine's Day fluff. Our Anatomical Hearts are a boldly flavored, darkly realistic tribute to the messy, beautiful, beating core of it all. Made with [specific chocolate %] ethically sourced cacao and a touch of [unique flavor]. Because love is complex, and so is our chocolate.
• •Email Newsletter Subject Line: Spice, Sass, & Sustainability: What's New at Lagusta's
• •Facebook Ad Copy: Tired of compromising your values for a truly decadent treat? At Lagusta's Luscious, we believe you shouldn't have to. Our small-batch vegan chocolates are handcrafted with ethically sourced ingredients, a commitment to social justice, and a dash of joyful irreverence. Discover flavors that challenge and delight. Based in New Paltz, shipping a little bit of edible activism nationwide.