Brand Tone

Sophisticated, Aspirational, and Artistic

Brand Values

• •Design Excellence & Originality
• •Quality Craftsmanship
• •Customer-Centric Solutions
• •Enhancing Lifestyle

Best Practices

• •Use Evocative and Elegant Language: Employ descriptive words that evoke a sense of luxury, art, and quality. Phrases like "sculpted," "timeless," "extraordinary," and "unparalleled" align with the sophisticated brand tone.
• •Emphasize the 'Why' (The Lifestyle): Connect product features to the aspirational benefit. Instead of just selling a sofa, sell "a centerpiece for your life's best moments." Always circle back to the core slogan: "Live Better. Experience More."
• •Tell the Story of Craftsmanship: Highlight the human element and the quality of materials. Mentioning the Ataşehir factory, the founder's vision, or the use of natural wood and stone reinforces the brand's value of quality craftsmanship.
• •Maintain a Refined and Confident Voice: The copy should be direct, professional, and assured. Avoid overly casual slang or aggressive sales language (e.g., "Hurry, sale ends soon!"). The tone should be that of a trusted design authority.
• •Ensure Visual and Textual Harmony: The clean, modern, and artistic style of Lagu's visuals should be matched by the copy. The text should be as uncluttered, elegant, and well-composed as the product photography.

Social Perception

The brand is perceived as a high-end, exclusive design house. Its association with an award-winning founder, a showroom in the upscale Nişantaşı district, and features on international design platforms like Wescover contribute to this image. The target audience is likely style-conscious individuals and design professionals who are willing to invest in premium, customized furniture and services. In the broader Turkish luxury market, brands that offer prestige and high-quality products are well-regarded. While there is a lack of widespread public customer reviews, its curated presence and industry awards suggest a positive professional reputation.

Copy Examples

• •Artistry you can live in. The FUYU Sofa combines extraordinary lines with unparalleled comfort, creating a centerpiece that is both a statement and a sanctuary. Discover design that inspires you to live better. #LaguDesign #FineFurniture #ModernLiving
• •Your vision, our expertise. At the Lagu Design Studio, we transform spaces into personal expressions of elegance and modernity. Let's create your timeless home, together. [Schedule a Consultation]
• •Sculpted from nature, designed for life. The RECALLED Table is a tribute to timeless architecture, bringing the enduring beauty of natural stone and the elegance of modern craftsmanship to your dining room. [Explore the Collection]
• •Subject: An Invitation to Live More Beautifully. | Dear [Name], At Lagu, we believe your home should be a collection of what you love. From custom-designed furniture to complete interior projects, every piece is crafted to enhance your life. Experience the art of fine craftsmanship.
• •Lagu was born from a passion for the tangible. From an idea to a sketch, from our Ataşehir workshop to your home—every design tells a story of artistry, quality, and the simple joy of a space made just for you. Live Better. Experience More.