Brand Tone

Aspirational & Evocative, Friendly & Approachable, Youthful & Trendy, Caring & Attentive, Informative

Brand Values

• •Natural & Clean
• •Quality & Efficacy
• •Aesthetics & Design
• •Wellness & Self-Care
• •Customer Focus
• •Innovation & Trend-Consciousness
• •Affordability

Best Practices

• •Embrace "Refined, Natural, Chic": Ensure all copy, from product descriptions to social media captions, reflects this core trio of descriptors. Use elegant but accessible language. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Weave in the "Story": Subtly incorporate elements of the brand's origin (Laguna Beach inspiration, founder's passion for aromatherapy and natural ingredients) to add authenticity and emotional connection.
• •Balance Aspirational with Attainable: While using words like "luxurious" and "dream," ensure the overall message remains grounded and accessible, reflecting the product's price point and appeal to a broad (including younger) audience.
• •Be Playful and Engaging on Social Media (Especially TikTok/Instagram): Adapt the tone to be more conversational, fun, and trend-aware on platforms favored by younger demographics, while still aligning with the "chic" and "wellness" aspects. Use emojis and questions to encourage interaction.
• •Prioritize Transparency (and address concerns): While highlighting certifications and natural ingredients, be mindful of customer feedback regarding product specifics (like essential oil purity). Ensure claims are accurate and, where possible, provide evidence or further explanation to build trust, especially given some of the mixed reviews on oil authenticity.

Social Perception

Positive for Aesthetics and Variety, Value-Oriented, Mixed on Essential Oil Quality/Authenticity, Concerns with Customer Service & Direct Sales, Engaged with Youthful Audiences, Association with "Chic" and "Fun"

Copy Examples

• •Headline (Essential Oils): Unlock Your Oasis. Pure Aromas, Naturally Sourced. LAGUNAMOON. Body: Transport yourself to a haven of tranquility. Our essential oils, from French lavender to Australian tea tree, are crafted to bring a touch of nature's calm to your everyday. Breathe deep, live well.
• •Social Media Post (Gel Nails): Nail your Z-Gen vibe! 💅✨ LAGUNAMOON’s latest gel polish collection just dropped – vibrant, chic, and as unique as you. #LagunamoonChic #GelNails #DIYMani #TrendingNails
• •Product Description (Bath Bombs): Sink into bliss. Our handmade bath bombs are a symphony of soothing scents and skin-loving natural ingredients. Vegan, cruelty-free, and designed to turn your bath into a dreamy escape. What moment will you create?
• •Email Subject (General Promotion): ✨ Your Daily Dose of Refined, Natural, Chic is Here! Body Snippet: At LAGUNAMOON, we believe self-care is a beautiful ritual. Discover our latest curated collections for your wellness lifestyle – from vibrant, long-lasting nail colors to pure essential oils that scent your world. Crafted with care, just for you.
• •Website Banner (Brand Story): Inspired by Laguna Beach, Crafted for Your Wellbeing. Discover the art of natural beauty and home fragrance with LAGUNAMOON – where every product is a promise of quality, purity, and a touch of chic.