Brand Tone

serene, mindful, and sophisticated

Brand Values

• •Conscious Care & Sustainability
• •Simplicity & Minimalism
• •Sensory Experience & Ritual
• •Community & Collaboration
• •Hospitality

Best Practices

• •Use Evocative, Sensory Language: Always describe products in terms of how they feel, smell, and the atmosphere they create. Use words like "evokes," "transports," "whispers," and "infuses" to engage the senses.
• •Emphasize the "Why" Behind the Product: Don't just sell a lotion; sell a "moment of self-care." Don't just sell a candle; sell a "restorative ritual." Connect every product to the brand's core values of mindfulness and intentionality.
• •Maintain a Serene and Gentle Tone: Avoid aggressive sales language, excessive exclamation points, or a sense of urgency. The tone should always be calm, inviting, and sophisticated.
• •Highlight Sustainability Subtly and Authentically: Integrate messages of conscious care naturally. Instead of just stating "eco-friendly," explain the practice: "Our glass bottles are returnable, extending their life and contributing to a circular model."
• •Tell the Brand Story: Regularly weave in elements of the brand's narrative—the Mexican and Swedish roots, the founders' vision, the celebration of daily rituals—to build a deeper connection with the audience.

Social Perception

Laguna Cyprien is perceived as a high-end, eco-conscious lifestyle brand. It is seen as a leader in the self-care space in Mexico, offering products that are not just functional but also aesthetically pleasing and ethically produced. The public views the brand as authentic and mission-driven, successfully blending Mexican and Swedish design and lifestyle philosophies. The focus on sensory details and sustainability resonates with a consumer base that values wellness, mindful consumption, and sophisticated design.

Copy Examples

• •Invite tranquility into your space. Our new Soliflor candle, with notes of cedar and sandalwood, is crafted to transform your moments of pause into restorative rituals. Light it, breathe deeply, and reconnect with the present.
• •Nourish your skin and your senses. Our Hoja Thea Body Lotion, infused with refreshing green tea, offers deep hydration and a subtle, calming aroma that lingers throughout the day. Made with natural, biodegradable ingredients, it’s a simple act of care for yourself and for nature.
• •Mindful living begins with conscious choices. At Laguna Cyprien, we create personal care essentials with purpose—from sourcing biodegradable ingredients to our returnable glass bottles. Join our community and embrace a ritual of sustainable care. #ConsciousBeauty #SustainableLiving
• •We believe hospitality is an art of attention. Laguna Cyprien partners with hotels to create unforgettable sensory experiences for guests, transforming spaces with unique aromas and thoughtful design. Let's collaborate to make your guests feel truly at home. #Hospitality #SensoryBranding #GuestExperience
• •Subject: Find Your Moment of Calm. In the rush of daily life, the simple rituals are what ground us. Discover the art of presence with our collection of aromatic essentials. For a limited time, enjoy a complimentary room spray with any purchase over $75. Create your sanctuary.