Brand Tone

Aspirational & Relaxed Luxury, Authentic & Approachable, Quality-Focused & Confident, Ethically Conscious

Brand Values

• •Quality & Craftsmanship
• •Classic California Style
• •Customer Satisfaction
• •Accessible Luxury
• •Giving Back & Environmental Responsibility

Best Practices

• •Anchor in 'Relaxed Coastal Luxury': Every piece of copy, from product descriptions to social media posts, should reflect the feeling of high-quality comfort and the aspirational, yet attainable, California beach lifestyle. Use evocative language that appeals to the senses (soft, plush, vibrant, warm).
• •Highlight Quality & Heritage: Consistently weave in the brand's commitment to premium materials, superior construction (e.g., '630 GSM,' 'Turkish cotton,' 'resort-quality'), and the authentic origin story of solving a real problem the founder experienced.
• •Show, Don't Just Tell, the Lifestyle: Utilize customer testimonials, user-generated content, and lifestyle imagery that allows the audience to visualize themselves enjoying the products in beautiful, relaxed settings. Let the visuals and stories convey the brand's essence.
• •Maintain an Approachable & Authentic Voice: While luxurious, the tone should remain friendly, helpful, and genuine. Engage with the community, share the 'Giving Back' story sincerely, and avoid overly formal or impersonal language.
• •Be Consistent Across All Channels: Ensure the language, visual style, and core messages are harmonious across the website, emails, social media platforms, and any advertising. Create a simple brand voice guide with key terms, 'do's and don'ts,' and examples for all team members who create content.

Social Perception

High-Quality Provider, Aspirational yet Attainable, Trustworthy, Stylish & On-Trend, Good Value (for many)

Copy Examples

• •Headline: Sink into Softness. Your Beach Days Just Got an Upgrade. Body: 'Forget thin, scratchy towels. Our 630 GSM Cabana towels are woven from the finest cotton for plush comfort that lasts. Experience the Laguna Beach difference – where resort quality meets classic California style. #LagunaBeachTextileCo #BeachLuxury #PremiumCotton'
• •Headline: More Than a Towel, It's a Weekend Mood. Body: 'Unroll the vibrant stripes of our signature beach towel and let the laid-back luxury of the coast envelop you. Generously oversized and incredibly absorbent, it’s your perfect companion from sun-drenched shores to poolside lounging. Live the #CaliforniaDream with us.'
• •Headline: Crafted for Comfort, Designed for Memories. Body: 'Inspired by sun-filled days at Laguna Beach, our textiles are made to be part of your best moments. From our sand-resistant Turkish towels to cozy picnic blankets, discover quality you can feel and style you’ll love. #CoastalLiving #BeachEssentials #QualityTextiles'
• •Headline: Wrap Yourself in Good: Premium Towels, Positive Impact. Body: 'Indulge in the exceptional softness and timeless design of Laguna Beach Textile Co., knowing you’re also supporting a brighter future. With every purchase, we give back to protect our precious rainforests and marine life. #StyleThatGivesBack #EcoConsciousLuxury #RainforestTrust'
• •Headline: As Seen on Your Feed (and Selena's!): The Blanket Everyone's Talking About. Body: 'Cozy up with our authentic Mexican Blanket, the internet's latest obsession. Perfect for beach bonfires, park picnics, or just adding a touch of boho-chic to your home. Get yours and feel the crafted comfort. #ViralBlanket #MexicanBlanket #LagunaBeachTextileCo'